March 2009

Mars Candies is not the only company rebranding by including their logo with catchy phrases. Pepsi has jumped on the band wagon, too. Pepsi has gone a step further by also trying to uplift spirits during the difficult economic times. Pepsi’s logo is now turned on its head to become a smile.  This new campaign is also

They are all around us—skyscrapers, stadiums and event centers with corporate namesakes. Many of us spend the better part of the work week toiling inside of them. Or, we spend hours watching sporting events inside of them. Examples abound throughout most cities, and one only needs to open his or her eyes to be flooded with the examples. Our

They got it right in 1918. The Supreme Court pronounced that although facts themselves cannot be copyrighted, a company can sue when a competitor copies time-sensitive information or breaking news. Déjà vu in 2009—the Associated Press (AP) was again allowed to pursue its claim. Although this time it is in a new venue: the Internet.

–Dan Kelly, Attorney

Do you recognize this logo?

Does it make you hungry?  Ok, maybe not.

Let’s try some word associations instead.  I’ll list some words, and you just shout out the first thing that comes to mind for each one:

CHEWNIVERSITY

CHOMPENSATION

SATISFLYING

ANTIHUNGERESTABLISHMENTARIANISM

How’d you do?  The answer to this mystery is after the jump . . .Continue Reading One Way to Establish a Non-Traditional Trademark