E-mail a gift card

The single-letter branding and trademark truncation trend continues.

Can you name the retailer selling online gift cards sent by e-mail, using no other identification besides the li’l "a" shown here?

Does this li’l "a" logo with a radish inside help?

How about these, do they help? Valentine's Day Winter Hat

Well, just so you know, it’s not this retailer: 

Assuming you can’t wait any longer, here is the answer.

If you were able to wait, and want some more clues, the retailer in question owns a registration for aStore, it acquired this li’l "a" from Alexa Internet:and is now seeking federal registration of this version of li’l "a" too:

See here, here, here, and here.

As you may recall from my last post, the design appearing beneath the lowercase "a" has been identified as a "miscellaneous" design. Now, it is being identified as a "smile or curved arrow."

As for others who also have shown interest in protecting their own li’l "a" marks in connection with "retail" services, see here, here, here, here, here, here, here, here, and here.

As for capital "A" logos in connection with "retail" services, see here, here, here, here, here, here, here, here, here, here, here, hereherehere, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, here, and here.

So, given all this, what is the meaningful scope of protection for a service mark comprising li’l "a"?