As you’ll see, I’m no equestrian (nor equine expert for that matter), but given the non-verbal logos shown above, are you able to tell what company operates a fleet of these semi tractor-trailers?
Does the color of the horse help? Horse breed? The direction it is facing? How about its pose?
Some possible considerations and the answer below the jump.
Answer: The above semi tractor-trailers are operated by Black Horse Carriers.
Here are some other possible trademarked considerations, but you’d be wrong with any of these:
What does this herd say about the relative strength of white and black non-verbal horse logos?
Does their suggestiveness of power exceed the other p-word’s popularity in taglines?
Given the relatedness of the associated goods for many of these apparently peacefully coexisting non-verbal logos, one might ask how important the color, breed, direction, and pose are for purposes of differentiating them from one another?
Last, anyone know what the visual difference is between a "prancing" horse and a "rearing" one?
Other than the direction the tail is pointing, I can’t tell the difference between the "prancing" horse in (A) with the "rearing" horses in (J) or the above semi tractor-trailers. But again, I’m no equestrian.