One of the major reasons for the trepidation with moving to the cloud is security. Data security breaches have garnered a lot of attention in the media and rightly so. Breaches are expensive to remedy and, if the breach involved personal identifiable information, a company needs to restore the confidence its customers may have lost
September 2011
Those Who Hate the “New” Facebook, Say “I”: Why You Need to Stay on Top of the Changes
Doggone Trade Secret Issues
–Susan Perera, Attorney
If you have a pup accustomed to gourmet dog treats from the Mall of America you might have an unhappy canine on your hands. Megamall kiosk owner, Chewzy Dogs, has filed suit after its franchisor and maker of its dog treats abruptly ended its agreement to supply Chewzy Dogs with its trade …
The “Undercover Boss” Brand
——Debbie Laskey, MBA
Many television shows are successful, but few become brands. Some shows that have attained brand status include the annual Super Bowl, Cheers, The Jay Leno Show (remember the Jay Leno-Conan O’Brien dual for NBC’s late night timeslot?), The Today Show, Law & Order, The Daily Show with Jon Stewart…
The Colonel or The Bell?
Which brand do you believe is better equipped to enjoy the benefits of using a non-verbal logo?
In other words, which brand can more easily shed the words from the visual identity, in the hopes of joining the ranks of these likely famous non-verbal logos and brand signals?
My answer below the jump.Continue Reading The Colonel or The Bell?
Riding the Brandverb Wagon Without a Seat Belt
I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl’s:
"The More You Know, The More You Kohl’s."
Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one…
Kardashian/Jenner Trademarks
As our Minnesota-born Kris Humphries has now married into the Kardashian Klan, I thought I would check out what trademarks his in-laws have registered. Mother-in-law Kris Jenner (formerly Kardashian) has built an empire for her family. She manages the careers of her daughters through the company Jenner Communications that is very active in branding. Attorney Jennifer K Craft…
Lessons From Basketball Wives
As I was perusing the recent intellectual property newsfeed, I came across a notice the Gilbert Arenas (NBA Player) had recently filed an appeal with the 9th Circuit attempting to prevent the airing of Basketball Wives L.A. Turns out Mr. Arenas is concerned that this series will unfairly capitalize on his fame and celebrity (translation:…
Trademark Fraud No More?
Just over two years ago, we reported on the CAFC’s landmark trademark fraud decision of In re Bose, here, here, and here.
In addition, I wrote a piece for Thomson Reuters’ Client Times Online called True Lies, Trademark Fraud, and the Medinol Detour: The Federal Circuit Reverses In re Bose."
Our friend…
It’s a Three-Brainer: The Role of Human Physiology in Successful Communications
—Mike McMillan, Chief Creative Officer, Introworks
I’m passionate about differentiation. Why? Because in this automated, hypercompetitive and rapidly evolving world we live in, commoditization is the norm. It has become imperative to differentiate how we communicate what we offer and/or differentiate the offer altogether. This first entry in a series on the subject explores how our own…