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Monthly Archives: January 2012

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Decide on the “Why,” Not the “What”

Posted in Articles, Branding, Food, Guest Bloggers, Marketing

—Mark Prus, Principal, NameFlashSM Name Development If you have kids, you know that they all pass through the “Why Phase,” where they keep asking “Why?” until you ultimately resort to the conversation-ending phrase “Ask your Mother (or Father).” You probably are also familiar with the “5 Whys” technique of asking “Why” at least 5 times… Continue Reading

Super Bowl Logos: A Marketing Review

Posted in Guest Bloggers

—David Mitchel, Norton Mitchel Marketing The matchup for Super Bowl XLVI has now been set. In less than two weeks, about 100 Million people will be watching the New England Patriots play the New York Giants in a rematch from Super Bowl XLII four years ago. Around Super Bowl time in 2010 and 2011, I… Continue Reading

Five Key Points IP Litigators Should Know About Insurance Recovery

Posted in Guest Bloggers

—David A. Gauntlett, Gauntlett & Associates Intellectual property cases are expensive to litigate. When a brand owner finds itself charged with infringement of intellectual property rights, it is always worth a close examination of any applicable insurance policies to determine whether the carrier has a duty to defend the claims. Here are five key points that intellectual property litigators… Continue Reading

College vs. Pro: Battle for Logo Use?

Posted in Branding, Guest Bloggers, Trademarks

– Derek Allen, Attorney – As a long-time Green Bay Packer fan (and, more recently, owner), I’ve always had an innate dislike of our old NFC Central and other-team-named-after-a-body-of-water rival, the Tampa Bay Buccaneers. When I learned this fall that those very same Buccaneers slapped my alma mater, Beloit College, with a cease-and-desist letter in the… Continue Reading