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The Fiscal Cliff, Not a Trademark-Worthy Catchphrase?

Posted in Advertising, Branding, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

With the constant stream of news reporting about the impending “fiscal cliff,” how can there be no U.S. federal trademark filings containing those two terms, at the moment anyway?

Federal intent-to-use trademark applications typically follow popular catchphrases (as Tiffany Blofield, Brent Lorentz and Jon Applebaum have written about before), even political ones:

Please forgive or at least indulge my political skepticism here, but I can’t help noting the irony that no one seems to want to really own the “fiscal cliff” catchphrase, or the problem.

So, what recent political catchphrases might be trademark-worthy branding assets in 2013?