With the constant stream of news reporting about the impending “fiscal cliff,” how can there be no U.S. federal trademark filings containing those two terms, at the moment anyway?
- President Reagan’s “Trust, But Verify“: For computer monitoring services; radiation detection units; credit reporting services; business consulting; and pre-paid funeral expense services;
- James Carville’s “The Economy, Stupid“: For books about economics; providing a website about the economy; and clothing among other goods and services;
- President George H.W. Bush’s “Read My Lips . . .”: For board games; toys; computer utility software; dental brace attachments; and non-medicated cosmetic lip pencils; and
- President Obama’s “Yes, We Can“: For engineering services; mail order catalog services; providing elder care services; and wines.
Please forgive or at least indulge my political skepticism here, but I can’t help noting the irony that no one seems to want to really own the “fiscal cliff” catchphrase, or the problem.
So, what recent political catchphrases might be trademark-worthy branding assets in 2013?