We thoroughly enjoyed ourselves at the 2013 FUSE Design & Culture // Brand Strategy & Packaging Conference earlier this week in Chicago. Having the privilege of snapping the photo below – just prior to the Brand Differentiation Through Design panel discussion on Wednesday afternoon – made my day, thanks for asking Sue!
Great insights and perspectives from all panelists were shared as John Silva moderated a lively discussion on the use and importance of design as a way of differentiating products and services from those of competitors.
Just so you know, the portion of the discussion that had me at the edge of my seat, being a trademark type, was the common recognition of the intellectual property challenges for those in the business of seeking to differentiate through design.
We take a very personal interest in that kind of challenge here at DuetsBlog.