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Ice Bar or V Bar on Ice?

Posted in Articles, Branding, Infringement, Trademarks

On my last trip to Las Vegas, I captured these photos at the so-called ”Ice Bar” located in the Golden Nugget in downtown Vegas (for my digital scrapbook of trademark storytelling):

So, I couldn’t resist, and I asked the bartender whether this “V Bar” is related to the ”V Bar“ located at the Venetian on the strip – remember this little gem?

 

 

 

 

She said, “no this is the Ice Bar, not the V Bar — that red is just some design.”

I’m so glad for that explanation, it is all crystal clear to me now, no need for further discussion or action, right?

And, John, I’m not sure about strict trademark enforcement on this one, I’d just call it obvious.

Further thoughts, anyone, anyone?