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The v. Any

Posted in Articles, Branding, Marketing, Mixed Bag of Nuts

When it is clear that you need to take responsibility for an obvious inconvenience, it is far better to own “the” inconvenience than apologize for “any” inconvenience, bravo RBC Plaza:

RBCPlazaEscalator

As legal types know full well, “any” leaves a wide open possibility of there actually being “none” — after all, “zero” is still a number.

You may recall my escalator irritation and related blog post from this past Labor Day, calling out an unnamed building in downtown Minneapolis.

The “any inconvenience” reference is more likely experienced as a non-apology apology.

What is your favorite or least favorite example of a non-apology apology made by a brand?