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Rapala’s Public Service Announcement?

Posted in Advertising, Articles, Branding, Marketing, Social Media, Social Networking, Trademarks

RapalaDontTextandFishSorry for my delay in reporting Rapala’s annual billboard campaign, which began about a month ago, right around the fishing opener, more on my delay later.

As you can see, it reads more like a tongue-in-cheek public service announcement than past billboards, playing on the serious problem of texting while driving.

Anglers probably handle their cell phones more now than ever before while fishing, otherwise how would they capture notable moments for social media bragging rights?

Hopefully the humor in this Rapala ad won’t dilute the effectiveness of the many other ad campaigns designed to curb the dangerous activity of texting while driving a motor vehicle.

How would you assess this Rapala campaign?