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2017 Minnesota State Fair Comes to a Close

Posted in Advertising, Articles, Branding, Fair Use, Loss of Rights, Marketing, Trademarks

Well, it’s official, the 2017 Minnesota State Fair is almost in the books now, it came and went, without the longstanding Original Deep Fried Cheese Curds stand (notwithstanding a heroic #savethecurds campaign); it was instead replaced by Big Fat Bacon, shown above.

Love the prominent use of the TM on the signage, even if it isn’t backed by a federal trademark application, notwithstanding a multitude of other Big Fat players in the trademark world, including, but not limited to, Big Fat Lye for soap, Big Fat Pita for a restaurant, Big Fat Cookies for cookies, Big Fat Burritos for a restaurant, My Big Fat Greek for a restaurant, and Big Fat Sausage for sausage, all enjoying peacefully-coexisting federally-registered status.

I’m left wondering whether the Big Fat Bacon team might be apprehensive about seeking federal registration in light of the Big Fat Sausage registration, if so, let’s just say, where there’s a will there’s a way. Another suggestion, for the suggestion box, next year, how about a well-done crispy Big Fat Bacon option, needing no stick or other pork-belly support?

And, the business of recycling branded product containers remains alive and well at the Minnesota State Fair, apparently not time for night, night yet:

Finally, a pair of his and hers Google t-shirts — unlikely to both be worn, at least peacefully, in the same home at the same time:

We couldn’t find a third option, and passed. For the latest on the trademark challenge to the Google trademark, on genericness grounds, check out the report at Trademarkology.