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Duets Guest Blogger

Posts by Duets Guest Blogger

The Price of Fame

Posted in Copyrights, Guest Bloggers, Trademarks

–James Mahoney, Razor’s Edge Communications Mother was a dyed-in-the-wool Boston Bruins fan who knew as much about the local game as any sportscaster. She didn’t quote stats, but she sure knew team and player histories, strengths, weaknesses, strategy and game tactics. And into her nineties, she still called penalties and off-side like a pro. So… Continue Reading

Fictitious Versus Fake Branding

Posted in Advertising, Branding, False Advertising, Food, Guest Bloggers, International, Marketing, Taste

– Mark Prus, Principal, NameFlash Creating fictitious names for products is standard practice in many industries. Creating a brand that evokes a certain image or feeling is so commonplace that most of us don’t think twice about it. Consider Genova Tonno. In the Italian language, Genova is the city of Genoa, and Tonno is tuna…. Continue Reading

Is the Taste as Sweet?

Posted in Guest Bloggers, Mixed Bag of Nuts

–James Mahoney, Razor’s Edge Communications An upscale little bistro/bakery with two Boston-area locations serves terrific pastries and lunches. The ambiance is delightful, the service is good; and the waitstaff nicely uniformed. All in all, an enjoyably classic “sidewalk café” experience. In the blink of an eye, that all changed for me recently. An item in… Continue Reading

When Creating a Product Name, ONE WORD Can Make a Difference

Posted in Advertising, Guest Bloggers, Marketing, Social Media

–Debbie Laskey, MBA Recently, a news report was released announcing the launch of Mattel’s newest addition to the Barbie line : “Interim CEO Barbie.” From a marketing perspective, why would a company launch a professional businesswoman doll and add the word “Interim?” Ruth Handler, creator of Barbie, said in an interview with The New York… Continue Reading

Namey McNamerson: What Happens When You Crowdsource Names

Posted in Advertising, Branding, Guest Bloggers, International, Marketing, Mixed Bag of Nuts, Trademarks

-Laurel Sutton Senior Strategist & Linguist at Catchword Brand Name Development If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t heard, is the leading candidate in a crowdsourced effort to name the U.K. Natural Environment Research Council’s new polar research ship.  Fans… Continue Reading

Language Lessons for Leaders, Lawyers, and Managers: Lesson #1: Your Mother Was Wrong About One Thing

Posted in Guest Bloggers, Mixed Bag of Nuts

–James Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus Just for a minute, pretend you’re five years old, your mom is sharing a very charming, perhaps often repeated piece of motherly advice: “Sticks and stones can break your bones, but words will never hurt you.” OK, OK. You can come back now. The… Continue Reading

Shape Marks: Coca-Cola Fails to Find Secret Ingredient

Posted in Advertising, Branding, Guest Bloggers, Law Suits, Marketing, Non-Traditional Trademarks, Product Configurations, Product Packaging, Sight, Trademarks

–Dave Holt, Solicitor & Alex Watt, Partner, Browne Jacobson LLP In the European Union, Coca-Cola has recently followed in the stumbling footsteps of fellow global super-brand Nestlé, falling at the final hurdle in its attempt to register the three-dimensional shape of its iconic ‘Coke bottle’ in classes 6, 21 and 32. You can read the… Continue Reading

B2B Companies Are Fun and Interesting Too!

Posted in Advertising, Branding, Marketing, Mixed Bag of Nuts

– Jason Sprenger – President, Game Changer Communications Throughout my career, I’ve noticed that there’s a prevailing theory among the masses in my industry, and I’m sure it’s probably true of other professional service industries (law included) as well.  People seem to think that working with B2C companies is way more fun and interesting than working for… Continue Reading

Blink Versus Think – Which Branding Approach Is Better?

Posted in Advertising, Branding, Guest Bloggers, Marketing, Trademarks

– Mark Prus, Principal, NameFlash Sometimes a company will choose a “Blink” name for its product or service. Blink names are simple, straightforward and usually descriptive of what the product is or does. For example, you don’t have to think a lot about the name Zyliss gave their food chopper: Easy Chop, which pretty much… Continue Reading

Social Media as a Platform for Thought Leadership: Tips and Tricks from a Marketer

Posted in Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

–Shayla Thiel Stern, Ph.D., Senior Digital Strategist, Fast Horse When Steve Baird asked me to appear as part of an intellectual property law panel to discuss the use of social media as a vehicle for thought leadership, I have to admit that I was both intrigued and intimidated. After all, I know next to nothing… Continue Reading

Rethinking Our Professions, and Unlocking New Value for Businesses

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Jason Sprenger – President, Game Changer Communications “Ummm…you’re those people who get their clients in the newspaper?” “Oh yeah, you guys throw some great parties!” “You’re the pros who people call when they’re in trouble and they need to make it all go away.” “Huh?  You do advertising, right?” Believe it or not, these… Continue Reading

The Internet of Names: CES Round-Up

Posted in Branding, Guest Bloggers, Marketing, Squirrelly Thoughts

– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company names for analysis (and occasional mockery). Questionable name choices for “innovative” products pop up every day, but only at CES are… Continue Reading

Fear and Loathing on the Creative Trail

Posted in Branding, Copyrights, Infringement, Marketing, Mixed Bag of Nuts, Trademarks

– James Mahoney, Razor’s Edge Communications Somebody might steal my ideas. I’ve heard this consistently over the years, including in a few conversations this past month. One was with a woman who wants to market her art as greeting cards, but is certain that the “big” card companies would copy her ideas and elbow her… Continue Reading

Snoop Dogg’s Branded Cannabis Among the First, But the Stakes Will Get Higher

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

–Jason Voiovich, Chief Customer Officer, Logic PD Who among you is surprised that Snoop Dogg was among the first to create his own marijuana brand? Or that the distinguished list of early entrants includes Willie Nelson and Melissa Etheridge? Like me, you are probably not shocked. Recreational marijuana is “legal” in four states. Medicinal use… Continue Reading

How to Scare the Pants Off Your Attorney: Get better service, another attorney or be pleasantly surprised

Posted in Guest Bloggers, Mixed Bag of Nuts

–  James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus If you are an attorney, work with or have attorneys in litigation, here’s an interesting, relevant, recent story you can relate to. This is also a story about leadership. A couple months ago, I was asked by a local religious organization to… Continue Reading

The “Welcome to the D” Defense

Posted in Guest Bloggers, Infringement, Mixed Bag of Nuts, Trademarks

– Draeke Weseman, Weseman Law Office, PLLC Musicians love their trademarks. Whether its Taylor Swift, applying to register everything imaginable in connection with her album “1989,” or Lionel Richie, wondering about Adele’s use of the word “Hello,” musicians seem delighted by the prospects of owning the English language. Mark Kassa is one such grocer musician…. Continue Reading

Barefoot Bucha is a better example of poor branding than trademark bullying

Posted in Advertising, Branding, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Trademarks

Jason Voiovich, VP, Marketing, Analytics & Research Services, Logic PD distinctive |disˈtiNGktiv| adjective characteristic of one person or thing, and so serving to distinguish it from others: juniper berries give gin its distinctive flavor. – New Oxford American Dictionary I hadn’t heard of kombucha, much less Certified Organic craft kombucha. (Somewhere, a hipster is crying… Continue Reading