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Posts by Duets Guest Blogger

Lights, Camera…Now Take Action

Posted in Fair Use, Guest Bloggers, Idea Protection, Infringement, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Technology, Television

– Jason Sprenger – President, Game Changer Communications Imagine for a moment you’re back in the year 1963…the time of Mad Men, the beginning of Beatlemania, the year of the “I Have a Dream” speech.  Who’s the most trusted man in America?  You might be surprised that it wasn’t Martin Luther King Jr., or even the… Continue Reading

Should a Brand Change Its Name for a Little While?

Posted in Branding, Guest Bloggers, Infringement, Marketing, Trademarks

–Debbie Laskey, MBA In May, Anheuser-Busch made news when it announced that it would change the name of its most famous brand from Budweiser to America. So, from late-May to November, in every liquor store, convenience store, gas station kiosk, discount warehouse, and supermarket, people will be saying something strange: “I’ll take a six-pack of… Continue Reading

A Lesson In Reusing Historic Brand Names #TBT

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

-Mark Prus, Principal, NameFlash Name Development The music streaming service Rhapsody just announced that they are rebranding themselves as Napster, a brand they acquired in 2011. Is bringing back this historic brand name a good idea? Let me go on record as saying I’m a huge fan of leveraging existing brand equity in historic brand… Continue Reading

Language Lessons for Leaders, Lawyers and Managers Part II: The Abusive Power, Victimization and Permanent Damage Negative Language Causes

Posted in Guest Bloggers, Mixed Bag of Nuts

— James E. Lukaszewski, ABC, APR, Fellow PRSA In Part I of this series, I made the point that there is way too much negative language used and that the metaphor about sticks and stones is flawed. On the contrary, words have far more power to damage and victimize personally and over longer periods of… Continue Reading

Caribou v Blue Caribou : Doing things right the first time.

Posted in Branding, Guest Bloggers, Infringement, Trademarks, USPTO

—Aaron Keller, Managing Principal at Capsule The world of lean startup and agile product development are interweaving methods that work in digital, but may not make sense for the physical world. For instance, if you had launched Blue Caribou (small cafe in Michigan) and got a letter from Caribou in Minnesota claiming you are infringing… Continue Reading

What Black Mamba, Make America Great Again, and Netflix Fast all have in common

Posted in Advertising, Branding, Fashion, Marketing, Patents, Trademarks, USPTO

– Jason Voiovich, Chief Customer Officer, Logic PD It’s not a new reality show. Let’s take that off the table straight away. That said, one could be forgiven this year (of all years) for imagining a scenario in which retired basketball great Kobe Bryant teamed up with not-so-retired real estate sort-of great Donald Trump to… Continue Reading

The Do’s and Don’ts of Remembering Notable People as a Brand

Posted in Advertising, Branding, Guest Bloggers, Marketing, Social Media, Social Networking

– Jason Sprenger – President, Game Changer Communications 2016, thus far, has been a busy year for celebrities passing away.  The shock and grief many people feel is palpable.  But it’s not just people reacting to these events anymore; in this new era of social media and creative advertising, it’s never been easier for companies and… Continue Reading

The Price of Fame

Posted in Copyrights, Guest Bloggers, Trademarks

–James Mahoney, Razor’s Edge Communications Mother was a dyed-in-the-wool Boston Bruins fan who knew as much about the local game as any sportscaster. She didn’t quote stats, but she sure knew team and player histories, strengths, weaknesses, strategy and game tactics. And into her nineties, she still called penalties and off-side like a pro. So… Continue Reading

Fictitious Versus Fake Branding

Posted in Advertising, Branding, False Advertising, Food, Guest Bloggers, International, Marketing, Taste

– Mark Prus, Principal, NameFlash Creating fictitious names for products is standard practice in many industries. Creating a brand that evokes a certain image or feeling is so commonplace that most of us don’t think twice about it. Consider Genova Tonno. In the Italian language, Genova is the city of Genoa, and Tonno is tuna…. Continue Reading

Is the Taste as Sweet?

Posted in Guest Bloggers, Mixed Bag of Nuts

–James Mahoney, Razor’s Edge Communications An upscale little bistro/bakery with two Boston-area locations serves terrific pastries and lunches. The ambiance is delightful, the service is good; and the waitstaff nicely uniformed. All in all, an enjoyably classic “sidewalk café” experience. In the blink of an eye, that all changed for me recently. An item in… Continue Reading

When Creating a Product Name, ONE WORD Can Make a Difference

Posted in Advertising, Guest Bloggers, Marketing, Social Media

–Debbie Laskey, MBA Recently, a news report was released announcing the launch of Mattel’s newest addition to the Barbie line : “Interim CEO Barbie.” From a marketing perspective, why would a company launch a professional businesswoman doll and add the word “Interim?” Ruth Handler, creator of Barbie, said in an interview with The New York… Continue Reading

Namey McNamerson: What Happens When You Crowdsource Names

Posted in Advertising, Branding, Guest Bloggers, International, Marketing, Mixed Bag of Nuts, Trademarks

-Laurel Sutton Senior Strategist & Linguist at Catchword Brand Name Development If I was in charge of naming scientific research vessels, they’d all get names like Boaty McBoatface. This, in case you hadn’t heard, is the leading candidate in a crowdsourced effort to name the U.K. Natural Environment Research Council’s new polar research ship.  Fans… Continue Reading

Language Lessons for Leaders, Lawyers, and Managers: Lesson #1: Your Mother Was Wrong About One Thing

Posted in Guest Bloggers, Mixed Bag of Nuts

–James Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus Just for a minute, pretend you’re five years old, your mom is sharing a very charming, perhaps often repeated piece of motherly advice: “Sticks and stones can break your bones, but words will never hurt you.” OK, OK. You can come back now. The… Continue Reading

Shape Marks: Coca-Cola Fails to Find Secret Ingredient

Posted in Advertising, Branding, Guest Bloggers, Law Suits, Marketing, Non-Traditional Trademarks, Product Configurations, Product Packaging, Sight, Trademarks

–Dave Holt, Solicitor & Alex Watt, Partner, Browne Jacobson LLP In the European Union, Coca-Cola has recently followed in the stumbling footsteps of fellow global super-brand Nestlé, falling at the final hurdle in its attempt to register the three-dimensional shape of its iconic ‘Coke bottle’ in classes 6, 21 and 32. You can read the… Continue Reading

B2B Companies Are Fun and Interesting Too!

Posted in Advertising, Branding, Marketing, Mixed Bag of Nuts

– Jason Sprenger – President, Game Changer Communications Throughout my career, I’ve noticed that there’s a prevailing theory among the masses in my industry, and I’m sure it’s probably true of other professional service industries (law included) as well.  People seem to think that working with B2C companies is way more fun and interesting than working for… Continue Reading

Blink Versus Think – Which Branding Approach Is Better?

Posted in Advertising, Branding, Guest Bloggers, Marketing, Trademarks

– Mark Prus, Principal, NameFlash Sometimes a company will choose a “Blink” name for its product or service. Blink names are simple, straightforward and usually descriptive of what the product is or does. For example, you don’t have to think a lot about the name Zyliss gave their food chopper: Easy Chop, which pretty much… Continue Reading

Social Media as a Platform for Thought Leadership: Tips and Tricks from a Marketer

Posted in Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

–Shayla Thiel Stern, Ph.D., Senior Digital Strategist, Fast Horse When Steve Baird asked me to appear as part of an intellectual property law panel to discuss the use of social media as a vehicle for thought leadership, I have to admit that I was both intrigued and intimidated. After all, I know next to nothing… Continue Reading

Rethinking Our Professions, and Unlocking New Value for Businesses

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Jason Sprenger – President, Game Changer Communications “Ummm…you’re those people who get their clients in the newspaper?” “Oh yeah, you guys throw some great parties!” “You’re the pros who people call when they’re in trouble and they need to make it all go away.” “Huh?  You do advertising, right?” Believe it or not, these… Continue Reading

The Internet of Names: CES Round-Up

Posted in Branding, Guest Bloggers, Marketing, Squirrelly Thoughts

– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company names for analysis (and occasional mockery). Questionable name choices for “innovative” products pop up every day, but only at CES are… Continue Reading