DuetsBlog Collaborations in Creativity & the Law

Laura Gutierrez

Laura GutierrezAn attorney I am not.  Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). Instead, I’m a professional nerd — I get paid to write, edit and read (think marketing department).

My passion for the creative arts started when I was a very little girl. The first “book” I wrote (and illustrated) was about a crime-fighting cat named Morris. I was (and am) an avid reader; one of the first “chapter” books I’d ever read was a compilation of Edgar Allan Poe stories (starting to see a theme, here?). I later graduated to the master of contemporary horror, Stephen King (in fact, my college senior thesis surrounded King’s status in the literary community). All this before the age of 10. All that reading sparked my interest in grammar, as did my brilliant and extremely (grammatically) accurate mother, a word processor at Winthrop & Weinstine (for 20+ years…I grew up coming to the office on the weekends, where I created funny PowerPoint presentations and edited documents); and my equally as brilliant father, who was a technical writer and produced wood-working books.

When I'm not reading or writing, I'm a self-taught wine connoisseur (stems from four years in the liquor store business), a mini-Dachshund aficionado, and a literary theory addict.

Posts by Laura Gutierrez

Wait, You Mean I Can’t Fast-Forward Through Product Placements?

Posted in Marketing

DVR is a wonderful thing. I’m not always home to catch my favorite television shows, and DVR has the added bonus of the ability to fast-forward through the commercials. Except nowadays clever advertisers have gotten “around” DVRs by strategically (or blatantly) placing their products between commercials. As in the TV shows, themselves. This has been… Continue Reading

Generational Naming: A Marketer’s Perspective

Posted in Marketing

Dan wrote an interesting post last week about operating system numerical naming and, essentially, the lack of branding. I ran across information today that Microsoft is coming out with a new operating system this fall:  Windows 8.  8?  What goes into that branding decision? Technology hardware seems to be one of those industries in which… Continue Reading

Are You Mobile?

Posted in Marketing

Facebook’s recent acquisition of the mobile photography application Instagram is “something of a turning point,” says New York Times technology reporter Jenna Wortham. She goes on to say: Smartphones are everywhere now, allowing apps like Foursquare and Path to be self-contained social worlds, existing almost entirely on mobile devices. It is a major change from… Continue Reading

Drinks are on Us

Posted in Mixed Bag of Nuts

This month, we’re celebrating our three-year anniversary of the launch of DuetsBlog (if you’re feeling nostalgic, here is Steve’s inaugural post). Three years isn’t a long time in the scheme of things, but that’s three years of posts, five days a week, from our authors and amazing guest bloggers. Regardless of the work we’ve put… Continue Reading

Think Before You Click & Share – a Public Service Message

Posted in Marketing

As much as the Internet has given us—Wikipedia, social media, the sad-Keanu meme—it’s also taken from us. Mainly, the chance to do research on the content we’re sending out. Granted, this isn’t the Internet’s fault. It’s ours. Most of us don’t think of passing along someone else’s information as a nonverbal stamp of our approval…but,… Continue Reading

Stay on Top of Privacy Changes

Posted in Marketing

Social networking is a topic I talk a lot about. I strongly believe that brands should embrace this technology, but with the caveat they do their due diligence before starting any social campaign (or any campaign, for that matter). Since social media is a technology, and it’s apparent that technology moves fast, one must stay… Continue Reading

A Quick Note: Puffing with Pride

Posted in Marketing

If I may interrupt for one moment… It’s not every day that we get to sing the praises of our wonderful bloggers, so I’m intruding long enough to let you know that Steve Baird was named an “Attorney of the Year” for 2011 in a local magazine, Minnesota Lawyer. Lawyers who receive this honor are… Continue Reading

Ignorance Isn’t an Excuse That Holds Up in Court

Posted in Marketing

(but I’m sure it’s blissful, while it lasts) By now, our non-lawyer readers have read at least one post that’s made them rethink some advertising campaign or marketing strategy. Right? We are creative, and although we know pretty much everything else, it’s not like we interpret legalities. (Not that we’d want to, either. It doesn’t… Continue Reading

When Social Media Campaigns Backfire: McDonald’s Edition

Posted in Marketing

We all know when a social media campaign backfires. It’s splashed all over our news channels. (Society seems to enjoy trainwrecks. McDonald’s recently jumped on that train—though probably not totally aware of it. Here’s what happened: McDonald’s used a hashtag (#MeettheFarmers & then #McDStories) to incite followers to tweet their McDonald’s experiences. Among the top… Continue Reading

Changes Ahead: Stay Tuned

Posted in Marketing

If you’re an avid reader of Duets, you’d know that our bloggers post five days a week, sometimes more, and have, since we started in March of 2009 (almost three years!). For the first time, we’ll be going silent – not in protest (though we could have timed it better!), but because we’re making some… Continue Reading

Elements of “Top 100″ Packaging Designs

Posted in Marketing

The Dieline posted their top 100 packaging designs of 2011 this week. Go on, check it out. It’s a great list, full of iconic and not-so-well-known brands. And, it’s a good lesson in marketing. If your business is one that sells a product, encased in some kind of packaging, I strongly suggest taking notes on… Continue Reading

Just a simple holiday message…

Posted in Marketing

For many of you, today is the last day of work before a long weekend. So I’ll keep it short (my gift to you). This post has a simple message. Thanks. No, really. THANK YOU. Thank you for being loyal readers, commenters, and social media sharers. Thank you, guest bloggers, for generously sharing your insights… Continue Reading

Are You a Mind-Reader? Making Your Call-to-Action Known

Posted in Marketing

Communications can be tricky. Unless, of course, you’re conversing with yourself. More often than not, you are not your intended audience. It’s a bit more difficult to write copy or come up with a relevant campaign for your business’s consumers, especially when you can’t identify with the targeted audience. (And for some of us, we… Continue Reading

Use Thanksgiving as an Excuse

Posted in Marketing

It’s Thanksgiving—we’ve all got food on the brain. I’m sure we can agree that Thanksgiving is a great excuse to take in excessive calories of turkey and cranberry sauce, pumpkin pie…(yum). Sweet potatoes. Green beans…Anyway…where was I? Oh yes. Excuses. Since Thanksgiving is one of those few times a year most of America is “on… Continue Reading

Get Your Brand Name While it’s Hot

Posted in Marketing

It’s on my profile, but I’ll tell you again—an attorney I am not. From a legal standpoint, I’m not qualified to tell you why brands and/or businesses should grab their social network names while they are still available (Dan Kelly is, and he’ll be tackling that on Friday). However, I am qualified to tell you… Continue Reading

Actions Speak Louder Than Words

Posted in Marketing

Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what you’ve said over the interwebs. In a world where the… Continue Reading

It’s a Small World: Using Your (Social) Networks to Grow Relationships That May Lead to Business

Posted in Marketing

Awareness isn’t just about making a name for yourself. It’s about utilizing your network and being aware of others’ strengths in a way that mutually benefits both parties. As humans, we can’t know everything. (That may be shocking!) That’s why we have friends—referrals—to ask for real-world advice. With a straight face, I can tell you… Continue Reading