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Category Archives: Guest Bloggers

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The Internet of Names: CES Round-Up

Posted in Branding, Guest Bloggers, Marketing, Squirrelly Thoughts

– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development CES 2016 (January 6-9, 2016) has come and gone, and, as always, offered up a rich selection of new product and company names for analysis (and occasional mockery). Questionable name choices for “innovative” products pop up every day, but only at CES are… Continue Reading

Self-Inflicted Cuts That Can Kill a Trademark?

Posted in Advertising, Almost Advice, Articles, Branding, Guest Bloggers, Look-For Ads, Loss of Rights, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Trademarks

We have some razor sharp readers and guest bloggers. We’re deeply thankful and especially grateful when our readers and guest bloggers send us real life illustrations of marketing pitfalls we’ve identified, sliced and diced here on DuetsBlog. They provide more great teaching tools. Hat tip to our own James Mahoney of Razor’s Edge Communications for… Continue Reading

Snoop Dogg’s Branded Cannabis Among the First, But the Stakes Will Get Higher

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks, USPTO

–Jason Voiovich, Chief Customer Officer, Logic PD Who among you is surprised that Snoop Dogg was among the first to create his own marijuana brand? Or that the distinguished list of early entrants includes Willie Nelson and Melissa Etheridge? Like me, you are probably not shocked. Recreational marijuana is “legal” in four states. Medicinal use… Continue Reading

How to Scare the Pants Off Your Attorney: Get better service, another attorney or be pleasantly surprised

Posted in Guest Bloggers, Mixed Bag of Nuts

–  James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus If you are an attorney, work with or have attorneys in litigation, here’s an interesting, relevant, recent story you can relate to. This is also a story about leadership. A couple months ago, I was asked by a local religious organization to… Continue Reading

The “Welcome to the D” Defense

Posted in Guest Bloggers, Infringement, Mixed Bag of Nuts, Trademarks

– Draeke Weseman, Weseman Law Office, PLLC Musicians love their trademarks. Whether its Taylor Swift, applying to register everything imaginable in connection with her album “1989,” or Lionel Richie, wondering about Adele’s use of the word “Hello,” musicians seem delighted by the prospects of owning the English language. Mark Kassa is one such grocer musician…. Continue Reading

Barefoot Bucha is a better example of poor branding than trademark bullying

Posted in Advertising, Branding, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Trademarks

Jason Voiovich, VP, Marketing, Analytics & Research Services, Logic PD distinctive |disˈtiNGktiv| adjective characteristic of one person or thing, and so serving to distinguish it from others: juniper berries give gin its distinctive flavor. – New Oxford American Dictionary I hadn’t heard of kombucha, much less Certified Organic craft kombucha. (Somewhere, a hipster is crying… Continue Reading

3D Scanning Jesus in Brazil

Posted in Advertising, Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Technology, Trademarks

– Derek Mathers, Business Development Manager, Worrell Last week, in the 3D printing class I teach at the University of Minnesota, we discussed the legal and ethical issues surrounding the replication of physical goods and intellectual property. Typically, this conversation involves issues like the increasing availability of 3D printable gun files, replicating secret objects from… Continue Reading

Pronounce this, Utepils, and I’ll buy you a beer.

Posted in Branding, Food, Guest Bloggers, Mixed Bag of Nuts, Trademarks

—Aaron Keller, Managing Principal at Capsule Here’s something to rock the stereocilia on the inside of your ears for awhile. How do you pronounce this beer name? Utepils You T Pills? Oot Er Pillss? Ute Pills? A tee pills? You Tee Piles? You T P ills? Any other possibilities? The Minnesota brand has claimed it is Norwegian… Continue Reading

Technology and Trademark Tantrums

Posted in Advertising, Fair Use, Famous Marks, Food, Guest Bloggers, Infringement, Law Suits, Mixed Bag of Nuts, Technology, Trademarks

– Draeke Weseman, Weseman Law Office, PLLC Things that can potentially upset people can also really benefit a lot of people. —Aktarer Zaman, Founder of Skiplagged Last week, Tim wrote a great post about a recent lawsuit filed by In-N-Out Burger against DoorDash, a food delivery startup. DoorDash is an on-demand delivery service that allows… Continue Reading

Peeple who need people

Posted in Branding, Guest Bloggers, Idea Protection, Infringement, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks

– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development In late September of 2015, tech media worked itself into a frenzy about the launch of an app called Peeple, which was supposed to give everyone the opportunity to rate and review every person you know. “People do so much research when they… Continue Reading

Content Infringement in the Age of Social Media

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Social Media

– Debbie Laskey, MBA These days, as newspapers and magazines are on the wane, it seems as if anyone who can write has become an online journalist to promote his or her area of expertise. In social media lingo, the title is now known as a “blogger.” According to Wikipedia, “A blogger is a person… Continue Reading

“Feel the Bern” and Other Questionable Campaign Slogans

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development As Americans are all aware, the presidential campaigns are in full swing, more than a year before the actual election. (There are also holiday decorations for sale in Costco, months before the holiday season. We just can’t wait for some things, I guess.)… Continue Reading

The Uber Tax Timebomb

Posted in Guest Bloggers, Mixed Bag of Nuts

– James Mahoney, Razor’s Edge Communications In our first foray into self-employment, many of us experienced the sticker-shock of being on the hook not only for our “own” payroll taxes, but also for the portion formerly covered by our employers. The shock is bigger for the uninitiated who don’t understand, or ignore, that no one… Continue Reading

Observations of a Bumper Stickler

Posted in Advertising, Branding, Guest Bloggers

–James Mahoney, Razor’s Edge Communications As surely as locusts mark the seventh year and swallows announce the return of Spring to Capistrano, bumper stickers herald campaign season. Whether they support announced candidates, urge the unannounced to run, or express views on issues, bumper stickers all have one thing in common: they are brand ambassadors. Consider… Continue Reading

Very Superstitious

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

– Mark Prus, Principal, NameFlash “Very superstitious, writings on the wall, Very superstitious, ladders bout’ to fall.” “When you believe in things that you don’t understand, then you suffer. Superstition ain’t the way.” – Stevie Wonder lyrics for Superstition With all due respect to Mr. Wonder, when it comes to branding, superstition may actually be… Continue Reading

Do EU principles of free movement trump trade mark rights or vice versa?

Posted in Branding, Fair Use, Guest Bloggers, Infringement, Law Suits, Marketing, Mixed Bag of Nuts, Patents, Trademarks

Lauren Millward, Solicitor, Browne Jacobson LLP In recent times trade mark law in the UK has developed to comply with the fundamental principles of the EU including the free movement of goods and services within the EU. The decision of the Court of Appeal in the UK in Speciality European Pharma Ltd v Doncaster Pharmaceuticals… Continue Reading