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Category Archives: Guest Bloggers

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Has Brand Jordan Stepped Out of Bounds?

Posted in Branding, Fashion, Guest Bloggers, Mixed Bag of Nuts, Trademarks, TTAB

- Draeke Weseman, Weseman Law Office, PLLC In 1984, Nike needed an NBA superstar. Magic Johnson and Larry Bird wore Converse brand basketball shoes, as did most of the other major NBA stars. Adding to the pressure, Nike sales were in general decline as Reebok was dominating the broader fitness shoe market with its white… Continue Reading

“Glee” – Fox fails to see the funny side in the UK Courts

Posted in Guest Bloggers, International, Mixed Bag of Nuts, Television, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Global entertainment giant Twentieth Century Fox Film Corporation recently lost its case against Comic Enterprises Limited, a UK company that runs several live entertainment venues in the UK, in what has been billed as a modern day David vs. Goliath. The subject of the dispute:… Continue Reading

Seeking Forgiveness: Time to Set a Much Higher Standard

Posted in Goodwill, Guest Bloggers, Mixed Bag of Nuts

-  James E. Lukaszewski, ABC, APR, Fellow PRSA Much as I admire Dov Seidman, the founder of LRN, his recent call for an “apology ceasefire” is precisely what self-forgiving, mistake-prone, could-care-less-about-victims executives are looking for: an officially sanctioned get-off-the-hook excuse. The very things that make us recoil at some of the silly, foolish, naïve and… Continue Reading

Is Strict Trademark Enforcement Really Possible Anymore?

Posted in Copyrights, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Social Media, Trademarks

- John Reinan, Senior Director, Media Relations, Fast Horse That is, assuming it ever was. But as a marketer, I often wonder what advice trademark attorneys offer to their clients on enforcement in the Internet age. Every day, I visit websites that make use of (almost certainly) unauthorized photos, logos, videos, slogans and any kind… Continue Reading

Pinterest’s European Headache

Posted in Branding, Guest Bloggers, Infringement, International, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As recently as October… Continue Reading

Trendifying Adverbially: When Naming Fads Become Epidemics

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Nancy Friedman, Wordworking A few years ago I began tracking a trend in startup naming: names that ended in -ly. Adly, Chirply, Letter.ly, Planely, Shoply, Weebly—my first list included 29 such names, some of them dot-coms and some that used the .ly domain (the Libyan country code). My initial impression was that this was… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

How YouTube Can Revolutionize Your Brand

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- David Preston At its onset, YouTube was a hub of amateur videos used mostly to get a laugh out of a worldwide audience. However, today it has graduated to become the stomping ground of professionals, businesses, celebrities and even The White House. However, for many businesses, especially small businesses, YouTube can be a daunting… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

How Can a Brand Pass the “There Is No Substitute” Test?

Posted in Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts

- David Mitchel One of my favorite movies is Risky Business, the 1983 classic featuring a young Tom Cruise playing high school kid Joel Goodson. Joel is an average kid from an upper middle class Chicago suburb who has the good fortune of having his parents take off for a few days, leaving him with… Continue Reading

Nuts About Nuts?

Posted in Branding, Famous Marks, Food, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Product Packaging, Trademarks

- Brent Carlson-Lee I’m a huge supporter of the growing food entrepreneur community in Minnesota, and am amazed by the number of the great products that are now on shelves in grocery stores and co-ops across the country. Bee Free Honee, an all-natural, plant-based honey substitute. Seven Sundays, an all-natural gourmet muesli. Philia Foods, a… Continue Reading

If You Ignore Thanksgiving, Your Brand May Suffer

Posted in Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity. With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a component… Continue Reading

Joint Ventures in Pot Branding in Colorado

Posted in Branding, Guest Bloggers, Mixed Bag of Nuts, Trademarks, USPTO

- Laurel Sutton, Principal at Catchword Brand Name Development Colorado is becoming known for being an altered state, and we don’t mean the elevation. No doubt you’ve heard about the craft brewing boom, but these days, it’s all gone to pot. Colorado recently became the first state in the U.S. to finalize regulations for recreational… Continue Reading

The Two Scourges of the News Media

Posted in First Amendment, Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

-  James E. Lukaszewski, ABC, APR, Fellow PRSA If you’ve been interviewed by any news medium, if there’s a chance you’ll be interviewed any time soon, or you are likely to become the target of news media coverage or new media coverage, this discussion is for you. The two scourges of the news media, primarily… Continue Reading