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Jun 24, 2016
Should a Brand Change Its Name for a Little While?

–Debbie Laskey, MBA
In May, Anheuser-Busch made news when it announced that it would change the name of its most famous brand from Budweiser to America. So, from late-May to November, …

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Jun 22, 2016
A Faster, Sleeker Milk Jug

Another for the file of newly-registered product configuration marks: acquired distinctiveness, sold by the gallon.

According to 2014 numbers released by the U.S. Department of Agriculture, Americans drink 37 percent less milk than …

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Jun 21, 2016
A Lesson In Reusing Historic Brand Names #TBT

-Mark Prus, Principal, NameFlash Name Development
The music streaming service Rhapsody just announced that they are rebranding themselves as Napster, a brand they acquired in 2011. Is bringing back this historic …

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Jun 20, 2016
Look-For Advertising Sans the Clunky Words

We’ve written before on the subject of non-traditional trademarks and how look-for advertising can be quite helpful in not only educating consumers that a color or other design feature should …

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Jun 8, 2016
32 Hours of Terms and Conditions

Norway has positioned itself as the leader in the “Slow TV” movement. I’m not sure it’s a movement, actually. Norway is really the only place I know of that this …

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Jun 7, 2016
What Black Mamba, Make America Great Again, and Netflix Fast all have in common

– Jason Voiovich, Chief Customer Officer, Logic PD
It’s not a new reality show. Let’s take that off the table straight away. That said, one could be forgiven this year (of …

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Jun 6, 2016
I Get It, Rapala Will Fill Up Your Fish Cooler!

It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one …

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May 31, 2016
The Do’s and Don’ts of Remembering Notable People as a Brand

– Jason Sprenger – President, Game Changer Communications
2016, thus far, has been a busy year for celebrities passing away.  The shock and grief many people feel is palpable.  But it’s not …

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May 26, 2016
The Hashtag / Trademark Paradox: #Trending, but #Proprietary?

As the hustle and bustle of the INTA 2016 Annual Meeting drew to a close yesterday, I reflected on the session “#HASHTAGS #EverythingYouNeedToKnow” from Tuesday. It seems trademark protection may not (yet) fit comfortably into the …

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May 24, 2016
INTA Meet the Bloggers XII — Photo Gallery

Meet the Bloggers XII — adjacent to the INTA (International Trademark Association) meeting in Orlando — was a grand success, here is some of the visual evidence to prove the …

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