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Category Archives: Mixed Bag of Nuts

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The Strange Case of Strange Fruit

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking

- Laurel Sutton, Senior Strategist at Catchword Brand Name Development Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial… Continue Reading

Top 10 Branding Tips Using PR

Posted in Advertising, Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all aspects… Continue Reading

A Charlie Brown Red-Nosed Reindeer

Posted in Mixed Bag of Nuts, Television

If you celebrate Christmas, and even if you don’t, you probably have a favorite Christmas-themed movie.  Elf?  A Christmas Story?  Miracle on 34th Street?  National Lampoon’s Christmas Vacation? Although not feature films like those, my favorite Christmas-themed masterpiece is the 1964 classic short Rudolph the Red-Nosed Reindeer, followed very closely by A Charlie Brown Christmas… Continue Reading

Squeezing the Most Out of a Product Feature

Posted in Advertising, Branding, Goodwill, Guest Bloggers, Idea Protection, Marketing, Mixed Bag of Nuts, Patents, Product Packaging, Trademarks

- Draeke Weseman, Weseman Law Office, PLLC Some folks sing in the shower. Others critique the packaging of their face cleanser.  Garnier’s Clean+ Purifying Foam Cleanser is a good cleanser packaged in a plain-looking bottle. The bottle looks like your normal foam dispenser, and, picking it up for the first time, you would expect to… Continue Reading

Pass the Trademarks Please.

Posted in Branding, Famous Marks, Food, Genericide, Loss of Rights, Mixed Bag of Nuts

Now that Thanksgiving is over, Americans across the country are taking some time to relax, reflect, and digest. I know I will be doing all three, after enjoying a wonderful Thanksgiving Day surrounded by family, friends, food, and, yes, trademarks. Even in the midst of one of the most significant holidays I still couldn’t quite… Continue Reading

Giving Thanks

Posted in Mixed Bag of Nuts

As “Black Friday” store openings creep earlier and earlier into Thursday, I’m growing concerned that my favorite holiday Thanksgiving is losing its luster.  We eat pumpkin pie rather than carve pumpkins like Halloween, and Thanksgiving doesn’t carry the festiveness or allure of a stocking hung by the chimney with care.  We gorge on tryptophan, watch… Continue Reading

What is all the Frap About?

Posted in Mixed Bag of Nuts

Even in a small town in Germany or Mumbai, India, you will find a Starbucks Coffee Company (“Starbucks”) on the corner. Starbucks sells a billion dollars of my favorite Frappuccino drink a year throughout the world. To protect its ability to cash in on this yummy drink, Starbucks owns the FRAPPUCCINO® trademark in the U.S…. Continue Reading

TRENDING: Minnesota’s Midwestern “Identity Crisis”

Posted in Advertising, Branding, Marketing, Mixed Bag of Nuts, SoapBox

The usual suspects did it again Tuesday.  My Minnesota friends who, like me, tend to indulge in a bit too much Minnesota-centric navel gazing took high interest to a Minneapolis Star Tribune column that posed an interesting question: “Does Minnesota’s region have an identity crisis?”  My Facebook feed lit up with links to Kim Ode’s… Continue Reading

Villainous Big Brands

Posted in Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media

- Chuck Sanchez, BatesMeron Sweet Design  Comcast. Electronic Arts. AT&T. Walmart. Dell. Time Warner. Fox News. McDonald’s. Chances are, at least one of those company names kind of pissed you off just now. Despite this likelihood, each of these brands is immediately recognizable due to widespread financial success in its respective industry. So must a… Continue Reading

Does the United States Patent and Trademark Office Perpetuate Sexism in Branding?

Posted in Advertising, Branding, First Amendment, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks, TTAB, USPTO

- Draeke Weseman, Weseman Law Office, PLLC Now the dilemma…what to name the place. Simple. What else brings a gleam to men’s eyes everywhere besides beer, chicken wings and an occasional winning football season? Hence the name Hooters. Supposedly they were into owls. Strange. — Hooters  This NFL season, civil rights advocates continue to make… Continue Reading

The FDA and Your 3D-Printed Body

Posted in Mixed Bag of Nuts

- Derek Mathers, Business Development Manager, Worrell You won’t hear about the FDA workshop that happened at their Maryland HQ three weeks ago on the news, but it (and workshops like it) will significantly affect the way that you receive medical treatment in the future. I attended this workshop to get the inside scoop on… Continue Reading

GANGSTER OR NOT

Posted in Mixed Bag of Nuts

As a huge fan of gangster movies, I was intrigued by a recently filed lawsuit in California. Although I am familiar with actor Frank Sivero’s work in “The Godfather: Part II” and in “Goodfellas” (left side of photo below), I am not familiar with the accused “Louie” character on the Simpsons (right side of photo… Continue Reading

Does Your Business Have a Chief Branding Officer?

Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Debbie Laskey, MBA Who owns the brand in your business? If your business is top heavy with numerous members in the C-Suite, this may be a difficult question to answer if you don’t have a Chief Marketing Officer. Your Chief Sales Officer may claim ownership, or your Chief Information Officer may claim ownership. Perhaps,… Continue Reading

How would a corporation run a country?

Posted in Advertising, Guest Bloggers, Mixed Bag of Nuts, Search Engines, Technology

- Aaron Keller, Managing Principal, Capsule In a recent meeting, someone dropped a forecast on the table stating that Google was on track, in five years, to become the world’s first trillion dollar company (currently they are $382 B). This is built on a virtual monopoly in the area of online advertising and now growing… Continue Reading

Lessons from Improv Class for the Law Firm

Posted in Mixed Bag of Nuts

This month, the greater downtown Minneapolis community is welcoming the Brave New Workshop Student Union to the neighborhood.  Until just a few weeks ago, the improvisational comedy school convened classes at the Brave New Workshop’s original home on Hennepin Avenue in the Uptown neighborhood.  The Minneapolis-St. Paul Business Journal has a piece up about the… Continue Reading

Would Benefit Corporations Benefit from Some Trademark Clarity?

Posted in Genericide, Goodwill, Guest Bloggers, Mixed Bag of Nuts, Non-Traditional Trademarks, Trademarks, Truncation

- Draeke Weseman, Weseman Law Office, PLLC A benefit corporation is the term used when a company is created under corporate law and should not be confused with a “B Corp,” which refers to a company that is certified by B Lab to meet specific standards for social and environmental performance. Why Consider a Benefit… Continue Reading

Another Way the NFL Can Protect the Shield

Posted in Mixed Bag of Nuts

It’s no secret that the NFL is facing a reputation crisis, on a variety of fronts. With 2013 being called “a very bad year” for the NFL, words will be difficult to describe how badly 2014 ends (reputationally), if the league continues on its current path of self-destruction. A common thread to the concussion crisis… Continue Reading

Personal Brand Management for Retirees (…of the NFL)

Posted in Agreements, Branding, Law Suits, Mixed Bag of Nuts, Television, Trademarks

Dozens of former NFL players lit up the federal court docket here in Minnesota with filings on Monday targeted at Defendants including the National Football League, NFL Films, Inc., and NFL Productions, LLC. The retired players’ suits are the latest in a line of cases dating back to about 2009 when former players first brought claims… Continue Reading

Honey Badger Don’t Care, but the Owner of the Trademark Rights Do Care.

Posted in Articles, Branding, Food, Infringement, Law Suits, Mixed Bag of Nuts, Social Media, Trademarks, USPTO

We truly live in an amazing time, where nearly any person with access to a computer can obtain a nearly infinite amount of knowledge, create and distribute ideas and works of art to the entire world. Also, there are lots of cat videos and angry rants. YouTube is perhaps the most well-known and effective means… Continue Reading

Personal Brand: Beware of what Facebook is doing

Posted in Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- Aaron Keller, Managing Principal, Capsule There was a time, back in the day, when you could just “Google” yourself and that was the best way to assess the value of your personal brand. Simple quantifiable way to see how many mentions you had on Google’s interwebs (the reference is intentional). And, you could dig… Continue Reading