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Category Archives: Mixed Bag of Nuts

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Think before you design. Please.

Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Aaron Keller, Managing Principal, Capsule The proliferation of tools and tricks in Adobe Photoshop and other photography software has become abundant. This has allowed anyone and their cousin Frank to act in the role of a “designer” and design anything for clients. This has an interesting tie into something we’ve noticed over the past… Continue Reading

Unintended Cultural Confusion

Posted in Branding, Goodwill, Guest Bloggers, International, Marketing, Mixed Bag of Nuts

- Mark Prus, Principal, NameFlash Recently I discovered a wonderful infographic on the different meanings of colors in various cultures. It got me thinking that people who are branding a product, service or company might be unintentionally offending some of their potential customers. In the use of colors for example, Westerners/Americans would consider grey to… Continue Reading

Farewell

Posted in Mixed Bag of Nuts

- Derek Allen, Attorney – There’s a line in my favorite writer Kurt Vonnegut’s Jailbird that goes “‘Hello and goodbye.’ What else is there to say? Our language is much larger than it needs to be.” I didn’t actually say “hello” in my initial post, so under the Vonnegut test, it looks like this post… Continue Reading

Adam Sandler Is Not Laughing

Posted in Mixed Bag of Nuts

A beloved childhood game is at the heart of an intellectual property dispute.  Landmark Entertainment Group, LLC (“Landmark”) sued Hasbro Studios (“Hasbro”) over the contractual and intellectual property rights in original creative works consisting of the iconic characters, locations, storyline, artwork and environmental elements that make up one of my favorite childhood games, Candy Land…. Continue Reading

NONPROFIT BRAND TINTED WITH – NOT TAINTED BY – LEGAL

Posted in Branding, Goodwill, Guest Bloggers, Infringement, Mixed Bag of Nuts, Trademark Bullying, Trademarks

- Abby V. Reiner, Brand Director, Wounded Warrior Project Fine (red) Lines Nonprofits walk a fine line between wanting everyone to feel a part of the mission without allowing everyone to use its trademarks resulting in dilution or infringement of the brand. Sometimes the very well intentioned can do more harm than good. When a… Continue Reading

Fly the Tasty Skies

Posted in Branding, Fashion, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

- Nancy Friedman, Wordworking In mid-June JetBlue, which since its first flights in 2000 had been a single-class “value” airline, introduced its version of first-class service. To signal this departure—forgive the pun—it didn’t give the service a category name such as JetBlue Business. Nor did it follow its own naming conventions and build on the… Continue Reading

Sugarpova: Does it taste as weird as it sounds?

Posted in Branding, Food, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Laurel Sutton, Senior Strategist at Catchword Brand Name Development Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary and second Wimbledon championship. But Sharapova, despite her long career as one of the top-ranked stars in women’s tennis, has been getting more… Continue Reading

Happy Father’s Day from Paris to London

Posted in Mixed Bag of Nuts

I definitely had a memorable Father’s Day today, traveling with my daughter from Paris to London, here is a photo of a gift bag and gold medal chocolate memento: Nice touch Eurostar! Courvoisier looks genuine, so I’m saving that one for later, of course. In case you’re wondering the cigar was not real — milk chocolate… Continue Reading

The Saga Ends

Posted in Mixed Bag of Nuts

In the last few lines of To Kill A Mockingbird, Scout tells Atticus that “he was real nice.”  Atticus responds, “[m]ost people are, Scout, when you finally see them.”  I wonder if Harper Lee can now say that about the people involved with her hometown museum.  You may recall my prior posts (here and here)… Continue Reading

Now you see me, now you don’t

Posted in Mixed Bag of Nuts

The European Union recently decided that people have a right to be forgotten. The “right to be forgotten” provides Internet users in Europe the advantage to demand the erasure, removal or deletion of sensitive personal information in Google’s online search queries. Is this protection of a person’s privacy or online censorship? Since the ruling, Google… Continue Reading

Protecting the World’s Most Valuable Non-Brand

Posted in Branding, Contracts, Guest Bloggers, Mixed Bag of Nuts, Search Engines, Technology

- James Mahoney, Razor’s Edge Communications “Brand” and “branding” are the current darlings of the fashionista class. They’re rapidly driving those terms into the realm of cliché by busily associating them with practically everything you can think of. But in the midst of branding’s 15 minutes of fame, a potentially crippling challenge faces the non-brand… Continue Reading

FUSE ’14 we missed you there, our case for 2015

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking

- Aaron Keller, Managing Principal, Capsule You may have plenty of excuses for missing FUSE this year. Perhaps budgets were cut in favor of quarterly earnings, learning is no longer important to your organization, or inspiration has been limited to watching TED videos between meetings. Whatever the reason, we’re not judging, just looking to help… Continue Reading

What A Daughter Learned From Her Dad About Working in a “Mad Men” World

Posted in Advertising, Almost Advice, Marketing, Mixed Bag of Nuts, SoapBox, Squirrelly Thoughts

Today is Take Our Daughters to Work Day, which I thought was a lost day but apparently has been re-branded to the more gender-neutral “Take Our Daughters and Sons to Work Day.”  Upon discovering that I happened to select this day for one of my blogposts during the year my dad retires, this post seemed… Continue Reading

Worst Frankename ever?

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

- Brent Carlson-Lee To quote Mark Prus, Principal at NameFlash, Frankenames are “names created by slamming two or more word parts together to make a new name. This would include a name like “Toasterrific” (toaster + terrific).” See full article here. Despite his warning, the proliferation of Frankenames continues. In fact, I am an owner… Continue Reading

Has Brand Jordan Stepped Out of Bounds?

Posted in Branding, Fashion, Guest Bloggers, Mixed Bag of Nuts, Trademarks, TTAB

- Draeke Weseman, Weseman Law Office, PLLC In 1984, Nike needed an NBA superstar. Magic Johnson and Larry Bird wore Converse brand basketball shoes, as did most of the other major NBA stars. Adding to the pressure, Nike sales were in general decline as Reebok was dominating the broader fitness shoe market with its white… Continue Reading