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Category Archives: Mixed Bag of Nuts

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Forget Millennials: The real test market for Big Data monetization is Gen Z

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD We trade data for access all the time. Facebook, LinkedIn, Google – you name it, if you use these free services, you are explicitly granting them permission to aggregate and disaggregate your data at will. Sure, there are “privacy” settings, but few people actually actively manage them.  … Continue Reading

Strategies for Owning Your Product Designs

Posted in Mixed Bag of Nuts

We are putting together a pretty special webinar you might want to consider experiencing: Strategies for Owning Product Designs. The live version will be aired Tuesday March 31st at 3 PM CST, sponsored by Minnesota Continuing Legal Education. I’ll be joined by legendary designer Bob Worrell, founder of the Worrell design firm, Derek Mathers, Worrell’s business… Continue Reading

Protecting Your Bacon: Patent versus Trade Secret

Posted in Almost Advice, Food, Idea Protection, Law Suits, Loss of Rights, Mixed Bag of Nuts, Patents

While, generally speaking, copyright law protects art, and trademark law protects branding, patent and trade secret laws protect information.  In deciding how to best protect proprietary information, innovators and businesses often come to a difficult patent/trade secret crossroads: do we keep this as a trade secret, or apply for a patent application?  However a company… Continue Reading

Thoughts on the New Mitchell|Hamline Law School

Posted in Branding, Famous Marks, Guest Bloggers, Mixed Bag of Nuts, Trademarks

- Draeke Weseman, Weseman Law Office, PLLC Naming is a tricky business with important marketing and trademark considerations.  Recently, two Minnesota law schools, William Mitchell College of Law and Hamline Law School, took up this daunting task when they decided to merge into Mitchell|Hamline. On February 13, 2015, William Mitchell Dean Eric Janus announced the… Continue Reading

BRANDING FOR STARTUPS

Posted in Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Mark Prus, Principal, NameFlash I’m often hired for name development by entrepreneurs who are starting a business. However, many founders take the “do-it-yourself” approach to name development. Sometimes that works for them, but all too often they make a horrible mistake that is easily preventable. My basis for this conclusion? Here are a few… Continue Reading

Rihanna ‘shines bright like a diamond’ but still no right of publicity for the UK

Posted in Fashion, Goodwill, Guest Bloggers, International, Loss of Rights, Mixed Bag of Nuts

Nicola Hill, Associate and Jude King, Trainee Solicitor, Browne Jacobson LLP This is the era of celebrity. It has become a global commercial enterprise in its own right. From launching personalised perfume ranges to being the face of fashion houses, there can be no doubt that celebs are a high value commodity. As such, every… Continue Reading

Anticipating Super Bowl L: A Branding Loser?

Posted in Advertising, Articles, Branding, Famous Marks, Infringement, Marketing, Mixed Bag of Nuts, Non-Traditional Trademarks, Product Configurations, Sight, Trademarks

Now that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to think about the possible magic of Super Bowl L. Wait what? Is… Continue Reading

We Prefer A More Subtle, Delicate Approach

Posted in Advertising, Almost Advice, Articles, Branding, Guest Bloggers, Look-For Ads, Marketing, Mixed Bag of Nuts, Non-Traditional Trademarks, SoapBox, Squirrelly Thoughts, Trademarks

For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic at the top of this page. Here is his story, as told by Aaron Keller… Continue Reading

Claim What’s Yours

Posted in Mixed Bag of Nuts

How do you claim your trademark? There is no requirement that a company use one of the trademark designations in connection with their trademark, but it is a good practice to get into. Using either the “TM” or “Circle R” puts others on actual notice of your rights. The “TM” should be used before the… Continue Reading

Topics of Conversation for Your College Football Playoff Party

Posted in Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks, TTAB, USPTO

- Draeke Weseman, Weseman Law Office, PLLC On Monday, the University of Oregon and The Ohio State University will play in college football’s first College Football Playoff championship game. DuetsBlog has previously covered the trademark issues surrounding BCS Properties’ attempt to register College Football Playoff as a trademark in connection with college football playoff games… Continue Reading

Wonderful End of 2014 for Pom Wonderful

Posted in Mixed Bag of Nuts

Pom Wonderful received an early New Year’s present from the Ninth Circuit last Tuesday. A lower court had denied Pom Wonderful’s motion to enjoin the company doing business as Pur Beverages from using “pŏm” on its pomegranate-flavored energy drinks because of a likelihood of confusion with its POM® mark. The Ninth Circuit found that the… Continue Reading

Digital currency is inevitable. Bitcoin is not.

Posted in Guest Bloggers, Mixed Bag of Nuts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD In the grand arc of history, today’s realities often seem like foregone conclusions. But spend any time exploring the past, and I’ll bet you’ll be amazed at how many false starts litter the road from there to here. That’s on display in Walter Isaacson’s The Innovators. In… Continue Reading

Time to Stop Worshipping Failure

Posted in Goodwill, Guest Bloggers, Mixed Bag of Nuts, Social Media

-  James E. Lukaszewski, ABC, APR, Fellow PRSA Why is it that really smart people continue to help others justify their lack of success by praising failure? This year Harvard Business Review devoted an annual issue to failure. The New York Times Sunday Magazine recently published an entire issue devoted to failure. Amazon lists 23,118… Continue Reading

Did Sony Let the Terrorists Win?

Posted in Mixed Bag of Nuts

Unless you’ve been living under a rock recently, you’ve probably heard about the hoopla caused by the new Seth Rogen and James Franco movie called the interview.  The movie follows a plot to assassinate North Korean dictator Kim Jong-un.  According to recent reports, North Korea was behind a cyberattack against Sony which included theft of… Continue Reading

The Strange Case of Strange Fruit

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking

- Laurel Sutton, Senior Strategist at Catchword Brand Name Development Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial… Continue Reading

Top 10 Branding Tips Using PR

Posted in Advertising, Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all aspects… Continue Reading

A Charlie Brown Red-Nosed Reindeer

Posted in Mixed Bag of Nuts, Television

If you celebrate Christmas, and even if you don’t, you probably have a favorite Christmas-themed movie.  Elf?  A Christmas Story?  Miracle on 34th Street?  National Lampoon’s Christmas Vacation? Although not feature films like those, my favorite Christmas-themed masterpiece is the 1964 classic short Rudolph the Red-Nosed Reindeer, followed very closely by A Charlie Brown Christmas… Continue Reading