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Category Archives: Mixed Bag of Nuts

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Worst Frankename ever?

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Trademarks

- Brent Carlson-Lee To quote Mark Prus, Principal at NameFlash, Frankenames are “names created by slamming two or more word parts together to make a new name. This would include a name like “Toasterrific” (toaster + terrific).” See full article here. Despite his warning, the proliferation of Frankenames continues. In fact, I am an owner… Continue Reading

Has Brand Jordan Stepped Out of Bounds?

Posted in Branding, Fashion, Guest Bloggers, Mixed Bag of Nuts, Trademarks, TTAB

- Draeke Weseman, Weseman Law Office, PLLC In 1984, Nike needed an NBA superstar. Magic Johnson and Larry Bird wore Converse brand basketball shoes, as did most of the other major NBA stars. Adding to the pressure, Nike sales were in general decline as Reebok was dominating the broader fitness shoe market with its white… Continue Reading

FUSE 2014

Posted in Advertising, Branding, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

As many of you know from Steve Baird’s post earlier this week – Ola Crapola! – we attended the FUSE 2014 Brand Strategy & Design Conference in the Windy City.   It was fun to hang out with creative design and brand people for the last couple of days. The presentation from the Voice Lead from… Continue Reading

UPDATE: Trademark Dispute Over TO KILL A MOCKINGBIRD Continues to Fly

Posted in Mixed Bag of Nuts

The lawsuit that we told you about regarding a dispute over the trademark rights to the use of TO KILL A MOCKINGBIRD continues.  See http://www.duetsblog.com/2013/10/articles/trademarks/battle-between-harper-lee-and-her-hometown-museum-over-use-of-to-kill-a-mockingbird/.  The defendant Monroe County Heritage Museum brought a motion to dismiss.   The Court denied the motion and allowed author Harper Lee to pursue her claims. One of the many arguments… Continue Reading

Trying Something New

Posted in Advertising, Branding, Food, Mixed Bag of Nuts, Product Packaging

- Susan Hopp, Partner, 45 Degrees/Minneapolis I recently stopped at Shuang Hur Oriental Market (my go-to store for Vietnamese coffee) on Nicollet Avenue in Minneapolis, and came away with an interesting branding experience. As I passed the fresh meat counter with pork hooves and other un-named animal parts, I was reminded that I’m not their… Continue Reading

The “Civil War” With No Opposition – Notice of Allowance to Oregon for Football Rivalry

Posted in Mixed Bag of Nuts, Trademarks, USPTO

Work brought me to Harrisburg, Pa. during the first part of this week.  Two colleagues and I finished with our business early Wednesday, so we took in the sights at the National Civil War Museum, which sits atop a marvelous hill overlooking the Susquehanna River Valley.  If you ever have occasion to be in Harrisburg, the… Continue Reading

“Glee” – Fox fails to see the funny side in the UK Courts

Posted in Guest Bloggers, International, Mixed Bag of Nuts, Television, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Global entertainment giant Twentieth Century Fox Film Corporation recently lost its case against Comic Enterprises Limited, a UK company that runs several live entertainment venues in the UK, in what has been billed as a modern day David vs. Goliath. The subject of the dispute:… Continue Reading

Farewell, DuetsBlog friends!

Posted in Mixed Bag of Nuts

- Anjali Shankar, Attorney – DuetsBlog friends, I have decided to transition to a position as an Assistant Attorney General at the Minnesota Attorney General’s Office.  I have enjoyed my time at Winthrop & Weinstine and had such a great time blogging and learning more about intellectual property law! I am sad to leave friends here at… Continue Reading

Seeking Forgiveness: Time to Set a Much Higher Standard

Posted in Goodwill, Guest Bloggers, Mixed Bag of Nuts

-  James E. Lukaszewski, ABC, APR, Fellow PRSA Much as I admire Dov Seidman, the founder of LRN, his recent call for an “apology ceasefire” is precisely what self-forgiving, mistake-prone, could-care-less-about-victims executives are looking for: an officially sanctioned get-off-the-hook excuse. The very things that make us recoil at some of the silly, foolish, naïve and… Continue Reading

The Branding Outside My Window – Anything But Obnoxious and Obtrusive

Posted in Advertising, Almost Advice, Branding, Mixed Bag of Nuts, Television

I love living in Minneapolis. The quotient for savvy and sophisticated branding is high – an opinion reinforced every time I glance out my office window. Today, I have two examples of fantastic marketing in the public square. One has been around for quite some time, the other is brand new. One explicitly identifies the… Continue Reading

Is Strict Trademark Enforcement Really Possible Anymore?

Posted in Copyrights, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Social Media, Trademarks

- John Reinan, Senior Director, Media Relations, Fast Horse That is, assuming it ever was. But as a marketer, I often wonder what advice trademark attorneys offer to their clients on enforcement in the Internet age. Every day, I visit websites that make use of (almost certainly) unauthorized photos, logos, videos, slogans and any kind… Continue Reading

Crushing the Competition

Posted in Infringement, International, Mixed Bag of Nuts, Trademarks, USPTO

- Anjali Shankar, Attorney – The first time I heard the phrase “Candy Crush,” I remember thinking it was something edible. In actuality, Candy Crush (also known as “Candy Crush Saga”) is a game developed by the developer King.com, Ltd. (King) for Facebook and smartphones. I personally have never played the game but have heard… Continue Reading

Who’s Number One? Shoot for Engagement Over All Else – Lessons from Local Television News

Posted in Branding, Marketing, Mixed Bag of Nuts, Social Media, Television

It’s February — and that means it’s time for local television stations across the nation to get out their measuring sticks.  Here in Minneapolis, and on this day, that notion carries a double meaning.  For one, the local weather forecasts are calling for maybe a foot of snow and blizzard winds after that — so… Continue Reading

U.S. Government Issues Cybersecurity Standards

Posted in Mixed Bag of Nuts

The U.S. government released a final version of standards intended to help companies better defend against cyber attacks. The question remains whether the private sector will voluntarily adopt these measures. The standards include broad benchmarks for companies to measure the effectiveness of their cyber defenses. While knowledge of what to shoot for is good, some… Continue Reading