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Category Archives: Search Engines

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How would a corporation run a country?

Posted in Advertising, Guest Bloggers, Mixed Bag of Nuts, Search Engines, Technology

- Aaron Keller, Managing Principal, Capsule In a recent meeting, someone dropped a forecast on the table stating that Google was on track, in five years, to become the world’s first trillion dollar company (currently they are $382 B). This is built on a virtual monopoly in the area of online advertising and now growing… Continue Reading

Business in the Age of the New gTLDs

Posted in Domain Names, Guest Bloggers, Search Engines, Technology

- Mark Skoultchi, Catchword Brand Name Development As you may have heard, the Internet is undergoing a growth spurt of unprecedented proportions. Over 1000 new global top level domains (gTLDs) are in the midst of launching, so in addition to familiar extensions like .com, .org, and .net, expect to start seeing .nyc, .company, .nike, and… Continue Reading

Protecting the World’s Most Valuable Non-Brand

Posted in Branding, Contracts, Guest Bloggers, Mixed Bag of Nuts, Search Engines, Technology

- James Mahoney, Razor’s Edge Communications “Brand” and “branding” are the current darlings of the fashionista class. They’re rapidly driving those terms into the realm of cliché by busily associating them with practically everything you can think of. But in the midst of branding’s 15 minutes of fame, a potentially crippling challenge faces the non-brand… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

Hanging Around Trademark Disputes

Posted in Articles, Branding, Famous Marks, Infringement, Law Suits, Loss of Rights, Search Engines, Social Media, Social Networking, Technology, Trademark Bullying, Trademarks, USPTO

When you hang around trademark disputes long enough you start to see patterns, at least, at the ends of the spectrum (or not). We have spilled much digital ink over allegations of “trademark bullying” — something that does occur, but in the grand scheme of all trademark enforcement matters, the instances of actual bullying and abuse seem… Continue Reading

Google’s Latest Trademark Bugaboo?

Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Infringement, Marketing, Non-Traditional Trademarks, Search Engines, Sight, Trademarks, USPTO

Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google” in its mark without having a problem, regardless of what the third party happens to be selling. Ron, can you say, right in gross?… Continue Reading

The Minus One Moment of Truth – The Answer to Your Naming Challenge

Posted in Advertising, Branding, Guest Bloggers, Keyword Ads, Marketing, Mixed Bag of Nuts, Search Engines, Trademarks

- Mark Prus, Principal, NameFlash Back in the mid-2000s, A.G. Lafley (during his first tour of duty as CEO of P&G) championed the “First Moment of Truth” which represented the time when people are looking at the store shelf and trying to decide whether to buy the product. Later, P&G emphasized the “Second Moment of… Continue Reading

Do Marketers & Salespeople Ruin Everything?

Posted in Advertising, Guest Bloggers, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- David Mitchel, Director of Marketing – Distribion, Inc. During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various marketing channels. Is he right?… Continue Reading

Rapala Billboard Ads Continue to Engage

Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, Patents, Product Configurations, Search Engines, Sight, Trademarks, USPTO

It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement. Judging from USPTO trademark filings, it looks like the cutesy “Bass Friends Forever“ tagline is intended to adorn clothing items too. You will recall that we have consistently covered various iterations of the Rapala billboard… Continue Reading

Twitter Can Be a Brand Marketer’s Best Friend

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on YouTube, Flickr, Instagram, and any number of other peripheral sites. But did you know that Twitter can be your best friend… Continue Reading

The Future of Advertising? Amazon Finds More Ways to Make Money

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Technology

—Laura Toledo, Account & Marketing Manager at Tenrec My husband bought me a Kindle Fire last December. At first, I was reluctant to give up hard-copy books, but eventually I became obsessed with it (if anyone from my generation remembers the TV cartoon “Inspector Gadget,” this thing reminds me of Penny’s book/computer). So when the… Continue Reading

Louboutin & Lessons Learned

Posted in Branding, Copyrights, Infringement, Keyword Ads, Law Suits, Marketing, Non-Traditional Trademarks, Search Engines, Sight, Trademarks, USPTO

As promised, here are some further thoughts, lessons learned, and remaining unanswered questions concerning the recent and long-anticipated decision of the Second Circuit Court of Appeals in Christian Louboutin S.A. v. Yves Saint Laurent Am. Holding, Inc. Lessons Learned for Marketing Types: Single color trademarks may be owned, registered, and protected when they are distinctive and… Continue Reading

3 Reasons Why Googlers Rarely Read Anything Past Page One

Posted in Guest Bloggers, Marketing, Search Engines, Social Networking, Technology

- Rich Gorman, Direct Response Marketing, serial entrepreneur and innovator On one level, the field of online reputation management is easy to explain. As Cliff Stein, Reputation Changer CEO, likes to say, it’s all about giving companies and individuals some control over how they are portrayed on the Internet. Are you a young professional, desperate to… Continue Reading

Overcoming the Ostrich Strategy by Effectively Using Your Strategic Plan

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Networking, Technology

- Debbie Laskey and Ward Schendel We all learn a great deal from DuetsBlog and the legal and marketing community assembled by Steve Baird and his team.  As guest bloggers on DuetsBlog, we, Debbie Laskey and Ward Schendel, recently had a conversation about the importance of strategic planning and decided to collaborate on a joint… Continue Reading

Apple and Google Set to Litigate Their Patents in the Court of Market Opinion

Posted in Fair Use, Famous Marks, Guest Bloggers, Infringement, Law Suits, Mixed Bag of Nuts, Patents, Search Engines, Technology, Touch, Trademarks, USPTO

- Jason Voiovich, Director of Corporate Marketing, Logic PD Last week, the US Patent and Trademark Office conferred upon Apple the Excalibur of intellectual property: The GUI patent that covers the general operation of today’s smartphone and tablet universe.  Officially, it is patent 8,223,134 and you can read all about it here, or in excruciating… Continue Reading

Lawyers Should Not Be Paid (More, Usually) For Their Legal Briefs

Posted in Copyrights, Infringement, Search Engines

- Derek Allen, Attorney – At least not by legal research database giants LexisNexis and Westlaw, according to federal judge Jed Rakoff. Those readers who eagerly anticipate the release of my monthly post will certainly remember my April missive about two lawyers who claimed that Lexis and Westlaw were impermissibly profiting by selling access to legal briefs… Continue Reading

Messin’ With Google

Posted in Advertising, Genericide, Law Suits, Marketing, Search Engines, Television, Trademarks

What does Google have in common with Sasquatch? Well, perhaps one possible point of similarity is that if you mess with either, you might get yourself seriously messed up in the process. With respect to the defensive power of Sasquatch, a local Wisconsin business success story, Jack Link’s Beef Jerky, has gotten much notoriety with its series of hilarious 30-second television… Continue Reading

“We’re waiting for the rest of it . . . .”

Posted in Branding, Goodwill, Marketing, Search Engines, Trademarks

Sixteen pairs of experienced computer users are asked to beta test your on-line product and each of them just stare at the screen until they are asked "what’s wrong?" They reply almost in unison, "we’re waiting for the rest of it." Would you have been discouraged by their almost unanimous response? Kind of like the emperor,… Continue Reading

Is the iPad Name Going Generic?

Posted in Branding, Famous Marks, Genericide, Guest Bloggers, Loss of Rights, Marketing, Search Engines, Trademarks

—Mark Prus, Marketing Consultant at NameFlashSM Like many professional name developers, I opened 2010 by making fun of the Apple iPad name. Steve Jobs gave a strong case for naming the “tablet pc” in a way that was consistent with previous Apple naming conventions (iPod, iTunes, iPhone), but many of us poked fun at the… Continue Reading

Life Imitating Art: Service So Bad, It’s Good

Posted in Goodwill, Marketing, Search Engines

–Dan Kelly, Attorney :-(   I have long enjoyed the offerings of Despair, Inc., the outfit that has built a business out of parodying Successories–the makers of those know-them-when-you-see-them corporate motivational posters.  Despair offers, among other things, DEMOTIVATORS® posters.  The entirety of the despair.com website reinforces the Despair brand and image.  (An empty “shopping cart” is… Continue Reading

Will Instant Searching Drive Branding?

Posted in Branding, Search Engines

–Dan Kelly, Attorney Stephen Stolfi of CT Corsearch wrote an article published on IP Law 360 last week (subscription required) about Google Instant.  Google is remarkable enough as is.  Google Instant is downright unsettling–a search engine that finds what you’re looking for before you finish typing it in.  Mr. Stolfi observes how this might benefit brands… Continue Reading

What Sells Your Product?

Posted in Advertising, Branding, Domain Names, Marketing, Search Engines

–Dan Kelly, Attorney Which of these two signs (generally speaking, not these specific signs) do you think has sold more beer? or It stands to reason that COLD BEER signs have probably moved more product than BUDWEISER signs in the history of time, but, as with all things, context is important. Merge the above train of thought with… Continue Reading

All in the Name of Vicious Domain Name Grabbing?

Posted in Domain Names, Goodwill, International, Keyword Ads, Marketing, Search Engines, Social Networking, Trademarks

We thought we had arrived when DuetsBlog made a listing of the Top 100 Branding Blogs, and it also was kind of nice when the DuetsBlog mark became federally registered, but now it appears we have reached yet another level of notoriety, appreciation, and respect altogether, as DuetsBlog is now receiving the most thoughtful of email solicitations all the way from Hong… Continue Reading