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Category Archives: Social Networking

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FUSE ’14 we missed you there, our case for 2015

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking

- Aaron Keller, Managing Principal, Capsule You may have plenty of excuses for missing FUSE this year. Perhaps budgets were cut in favor of quarterly earnings, learning is no longer important to your organization, or inspiration has been limited to watching TED videos between meetings. Whatever the reason, we’re not judging, just looking to help… Continue Reading

FUSE 2014

Posted in Advertising, Branding, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

As many of you know from Steve Baird’s post earlier this week – Ola Crapola! – we attended the FUSE 2014 Brand Strategy & Design Conference in the Windy City.   It was fun to hang out with creative design and brand people for the last couple of days. The presentation from the Voice Lead from… Continue Reading

PAPER in a Digital Age

Posted in Almost Advice, Branding, Dilution, Famous Marks, Social Media, Social Networking, Trademark Bullying, Trademarks

On the cusp of its 10 year anniversary, Facebook announced the “Facebook Paper” app – a combination of social networking and content feed that seems strikingly similar to one of my favorite apps Flipboard, with some of the Facebook features included in the app.  While there may be a patent dispute on the horizon there,… Continue Reading

Pinterest’s European Headache

Posted in Branding, Guest Bloggers, Infringement, International, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As recently as October… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

How YouTube Can Revolutionize Your Brand

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- David Preston At its onset, YouTube was a hub of amateur videos used mostly to get a laugh out of a worldwide audience. However, today it has graduated to become the stomping ground of professionals, businesses, celebrities and even The White House. However, for many businesses, especially small businesses, YouTube can be a daunting… Continue Reading

Don’t Let Labels Hold You Back

Posted in Advertising, Branding, Mixed Bag of Nuts, Social Media, Social Networking

- Anjali Shankar, Attorney – Pantene Philippines has recently launched a new ad identifying gender stereotypes in the workplace. The ad is part of Pantene’s #WhipIt campaign. The ad has been trending on social media and has been noticed by Sheryl Sandberg, author of the book “Lean In,” who stated “This is one of the… Continue Reading

Hanging Around Trademark Disputes

Posted in Articles, Branding, Famous Marks, Infringement, Law Suits, Loss of Rights, Search Engines, Social Media, Social Networking, Technology, Trademark Bullying, Trademarks, USPTO

When you hang around trademark disputes long enough you start to see patterns, at least, at the ends of the spectrum (or not). We have spilled much digital ink over allegations of “trademark bullying” — something that does occur, but in the grand scheme of all trademark enforcement matters, the instances of actual bullying and abuse seem… Continue Reading

If You Ignore Thanksgiving, Your Brand May Suffer

Posted in Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity. With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a component… Continue Reading

The IP in Twitter’s IPO

Posted in Advertising, Branding, Genericide, Marketing, Patents, Social Media, Social Networking, Trademarks

Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went. Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue.  As many of you savvy marketing folks… Continue Reading

The Two Scourges of the News Media

Posted in First Amendment, Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

-  James E. Lukaszewski, ABC, APR, Fellow PRSA If you’ve been interviewed by any news medium, if there’s a chance you’ll be interviewed any time soon, or you are likely to become the target of news media coverage or new media coverage, this discussion is for you. The two scourges of the news media, primarily… Continue Reading

Where Everybody Knows Your Name(s)

Posted in Almost Advice, Branding, Copyrights, Infringement, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Television, Trademarks

Who would you expect to find sitting at the end of the bar in this recently re-named Minneapolis sports bar, formerly known as Halek’s Bar? What if you were to queue a very familiar tune to these lyrics, would that help? Yeah, I was thinking of these guys too: But, what if these guys have nothing to do with… Continue Reading

The 140-Character Trademark Lesson

Posted in Branding, Genericide, Guest Bloggers, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

- Draeke Weseman, Weseman Law Office, PLLC When I think of Twitter, I think of — it’s really hard to define because we’re still coming up with the vocabulary — but I think it’s defined a new behavior that’s very different than what we’ve seen before. — Jack Dorsey, Twitter Co-Founder in 2009 My, how… Continue Reading

Do We Need Biometrics to Protect Our Personal Brands Online?

Posted in First Amendment, Guest Bloggers, Law Suits, Mixed Bag of Nuts, Social Media, Social Networking

Debbie Laskey, MBA By the time you read this post, hopefully the buzz surrounding Miley Cyrus and the Video Music Awards show will have evaporated into thin air. But there was another related story surrounding the event that generated a ton of buzz on Twitter. On the day after the awards show, an editorial appeared… Continue Reading

Do Marketers & Salespeople Ruin Everything?

Posted in Advertising, Guest Bloggers, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- David Mitchel, Director of Marketing – Distribion, Inc. During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various marketing channels. Is he right?… Continue Reading

The psychology of referrals: 3 reasons people advocate for brands

Posted in Advertising, Goodwill, Guest Bloggers, Marketing, Social Media, Social Networking, Technology

Matt Kucharski, Executive Vice President, Padilla Speer Beardsley I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates. But that all changed the day I discovered Dollar Shave Club, an e-commerce business… Continue Reading

Another Nominative Fair Use Example?

Posted in Advertising, Branding, Fair Use, Food, Marketing, Social Media, Social Networking, Trademarks

Twitter seems to be going strong, despite early questions about whether it would ever shed the notion of being a waste of time, as evidenced by this currently running billboard ad: To the extent this billboard looks familiar (admittedly a more diminutive glass here), you might recall my questions about it three years ago: Marketing Nirvana… Continue Reading

“Frankenstein” Class Action Suit Against YouTube Dies in Court…For Now

Posted in Copyrights, Guest Bloggers, Infringement, Law Suits, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- Ryan Francis, Law Student, William Mitchell Law School      vs.   Is he alive? Not really, but the Manhattan Second District Court recently referenced the Frankenstein monster in The Football Ass’n Premiere League Ltd. v. YouTube Inc., No. 07 CIV. 3582 LLS, 2013 WL 2096411 (S.D.N.Y. May 15, 2013). In this case, plaintiffs alleged… Continue Reading

Oreo: interactive food, interactive brands

Posted in Advertising, Branding, Marketing, Social Media, Social Networking

Oreo consistently receives media attention and accolades for their use of non-traditional media. They have created numerous memorable advertising moments through their twitter account. The stand out is of course their Super Bowl power outage tweet: The ad was widely regarded as one of the best of the Super Bowl, even though it cost zero… Continue Reading

Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel Marketing Makes Sense

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology, Television

- David Mitchel, Director of Marketing – Distribion, Inc. AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured… Continue Reading