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Category Archives: Squirrelly Thoughts

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Selling Ice to Eskimos

Posted in Advertising, Articles, Branding, Goodwill, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Television

It’s easy to make a sports car look good. Or a vacation on a white sand beach. But what about things that the average person hates to buy? Watch the commercial below and let’s reconvene in 90 seconds:   Yes, that’s John C. Reily narrating (of Step Brothers, Talladega Nights, and Gangs of New York… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

The True Meaning of C [hristmas]

Posted in Branding, Dilution, Famous Marks, Goodwill, Infringement, Marketing, Squirrelly Thoughts, Trademarks, TTAB, USPTO

Yes, it has finally arrived: the end of December. Whether you’re someone who views the day as bitter sweet, dreading the day when the dirty looks from your neighbors force you to finally take down your decorations in February, or whether you were ready for it all to be the over the very moment you… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

I’m Concerned About The Meaning.

Posted in Advertising, Branding, Marketing, Social Media, Squirrelly Thoughts, Trademarks

In Michigan last week, the billboard below popped up off of an interstate highway near Flint: (image, and story, available here) It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here). Given that… Continue Reading

Is Your Brand All About What It’s Not?

Posted in Branding, Food, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks

Good homemade mac-n-cheese dishes are a real weakness for me, so this past weekend I couldn’t resist capturing this image from a local restaurant menu: Although our daughter wasn’t with us for this particular experience, I couldn’t help being amused by the “not kraft mac n cheese” menu item, as she has been probing a wide variety of waitstaff for years about… Continue Reading

Banksy, I Thought We Were Friends

Posted in Advertising, Branding, Idea Protection, Marketing, Mixed Bag of Nuts, SoapBox, Squirrelly Thoughts

I have blogged before about one of my favorite graffiti artists, Banksy. Recently there has been some buzz in the ad world about another provocative work attributed to him. It involves a well-known bottle and trademark that Steve has been posting about frequently over the past several weeks. Normally I would post an image of it here, but… Continue Reading

Nutty News: Dear Biggest Fan, Here’s a Cease-and-Desist Letter

Posted in Almost Advice, Branding, Domain Names, Fair Use, Famous Marks, Food, Social Media, Squirrelly Thoughts, Trademark Bullying, Trademarks

You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day.  Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection. Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella.  Within the past… Continue Reading

Is Strange A Good Naming Strategy?

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

- Mark Prus, Principal, NameFlash In 1967 The Doors wrote a song called “People Are Strange.” In the chorus, the lyrics include the phrase, “No one remembers your name when you’re strange.” It seems like some current fashion labels think that advice no longer applies. “If you are building a brand from scratch, you’re going… Continue Reading

Are You the New Year’s Resolution Type?

Posted in Squirrelly Thoughts

I’ve never really been much of the New Year’s resolution type — what is so magical about January 1 for deciding to make a change? Nevertheless, this year I decided to jump on the bandwagon and come up with one. But, recognizing that the typically low success rate can be increased when the resolution is… Continue Reading

Merry Christmas

Posted in Mixed Bag of Nuts, Squirrelly Thoughts

This image is currently trending on Bing: Anyone know who it is? In addition to wishing everyone Happy Holidays during this wonderful holiday season, we’d also like to wish those who celebrate Christmas a very Merry Christmas too!

Farewell

Posted in Squirrelly Thoughts

–Dan Kelly, Attorney After a nearly four-year run, I am hanging up my keyboard as a regular contributor to DuetsBlog. I have accepted new employment, so I am bidding bon voyage to Winthrop & Weinstine, and with it, my regular writing here. In my blogging career here, I have written some 140 posts on a… Continue Reading

Malarkey: Political Storytelling

Posted in Advertising, Branding, False Advertising, Marketing, Squirrelly Thoughts

Vice President Joe Biden recently revived popular use of the word “malarkey” or “malarky” — a word that essentially means “nonsense.” Our DuetsBlog friend Nancy Friedman, author of the award-winning Fritinancy Blog, covered “Malarkey” as the “Word of the Week” earlier this month. So, imagine my surprise to pass by a restaurant called Malarkys in Grand Rapids, Michigan this past weekend;… Continue Reading

Business Leadership and Olympic Badminton – Both take courage

Posted in Mixed Bag of Nuts, Squirrelly Thoughts

Ward C. Schendel, Business Coach, KnowledgeSphere Group of AdviCoach Most of us have now heard about the Olympic badminton players disqualified for trying to intentionally lose their preliminary matches in order to gain a better pairing in the next round. The thing that strikes me as strange about the whole thing is not that players… Continue Reading