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Category Archives: Squirrelly Thoughts

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Hey Commish, Can You Trademark The (Fantasy Football) League?

Posted in Squirrelly Thoughts, Trademarks, USPTO

All around America, men will soon gather in front of their computers feverishly conducting research, generally wasting time, and participating in one of the manliest things they likely will do for quite some time:  their fantasy football league’s draft. Fantasy football is an $11 billion dollar industry (to put that into perspective, the NFL had… Continue Reading

ED Ads: Humor From Across the Pond

Posted in Advertising, Articles, Copyrights, Fair Use, First Amendment, Goodwill, Infringement, Law Suits, Marketing, Squirrelly Thoughts, Television

On this last day of the month, we are shedding almost all seriousness to stand at attention while examining some recent London taxi cab humor — from the perspective of Lloyds Pharmacy – about treating the affliction of erectile dysfunction (ED) with six pound pills and a healthy dose of laughs: One of the things I learned… Continue Reading

Karl the Infringer: Parody of New Balance Sneaks Up on Lagerfeld

Posted in Branding, Dilution, Famous Marks, Fashion, Infringement, Law Suits, Marketing, Patents, Product Configurations, Squirrelly Thoughts, Trademarks

A sense of humor and a little lack of respect:  that’s what you need to make a legend survive. -Karl Lagerfeld on his “winning formula” Sometimes there is a news story that neatly weaves a bunch of DuetsBlog posts together like a Bottega Veneta shoe fabric design.  Sometimes that story comes from hard-hitting news authority… Continue Reading

New v. Old: Was Tesla’s Model E Blocked by the Model T?

Posted in Agreements, Branding, Famous Marks, Squirrelly Thoughts, Trademarks, USPTO

It’s a rare phenomenon in the 21st century when a US start-up car company can make commercially viable vehicles essentially from scratch, let alone one using new technology and bucking the dealership model.  Tesla’s been in the news a lot recently – fires, new lithium battery factories in the US (curiously the largest lithium deposits… Continue Reading

What A Daughter Learned From Her Dad About Working in a “Mad Men” World

Posted in Advertising, Almost Advice, Marketing, Mixed Bag of Nuts, SoapBox, Squirrelly Thoughts

Today is Take Our Daughters to Work Day, which I thought was a lost day but apparently has been re-branded to the more gender-neutral “Take Our Daughters and Sons to Work Day.”  Upon discovering that I happened to select this day for one of my blogposts during the year my dad retires, this post seemed… Continue Reading

Selling Ice to Eskimos

Posted in Advertising, Articles, Branding, Goodwill, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Television

It’s easy to make a sports car look good. Or a vacation on a white sand beach. But what about things that the average person hates to buy? Watch the commercial below and let’s reconvene in 90 seconds:   Yes, that’s John C. Reily narrating (of Step Brothers, Talladega Nights, and Gangs of New York… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

The True Meaning of C [hristmas]

Posted in Branding, Dilution, Famous Marks, Goodwill, Infringement, Marketing, Squirrelly Thoughts, Trademarks, TTAB, USPTO

Yes, it has finally arrived: the end of December. Whether you’re someone who views the day as bitter sweet, dreading the day when the dirty looks from your neighbors force you to finally take down your decorations in February, or whether you were ready for it all to be the over the very moment you… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

I’m Concerned About The Meaning.

Posted in Advertising, Branding, Marketing, Social Media, Squirrelly Thoughts, Trademarks

In Michigan last week, the billboard below popped up off of an interstate highway near Flint: (image, and story, available here) It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here). Given that… Continue Reading

Is Your Brand All About What It’s Not?

Posted in Branding, Food, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts, Trademarks

Good homemade mac-n-cheese dishes are a real weakness for me, so this past weekend I couldn’t resist capturing this image from a local restaurant menu: Although our daughter wasn’t with us for this particular experience, I couldn’t help being amused by the “not kraft mac n cheese” menu item, as she has been probing a wide variety of waitstaff for years about… Continue Reading

Banksy, I Thought We Were Friends

Posted in Advertising, Branding, Idea Protection, Marketing, Mixed Bag of Nuts, SoapBox, Squirrelly Thoughts

I have blogged before about one of my favorite graffiti artists, Banksy. Recently there has been some buzz in the ad world about another provocative work attributed to him. It involves a well-known bottle and trademark that Steve has been posting about frequently over the past several weeks. Normally I would post an image of it here, but… Continue Reading

Nutty News: Dear Biggest Fan, Here’s a Cease-and-Desist Letter

Posted in Almost Advice, Branding, Domain Names, Fair Use, Famous Marks, Food, Social Media, Squirrelly Thoughts, Trademark Bullying, Trademarks

You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day.  Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection. Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella.  Within the past… Continue Reading

Is Strange A Good Naming Strategy?

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

- Mark Prus, Principal, NameFlash In 1967 The Doors wrote a song called “People Are Strange.” In the chorus, the lyrics include the phrase, “No one remembers your name when you’re strange.” It seems like some current fashion labels think that advice no longer applies. “If you are building a brand from scratch, you’re going… Continue Reading