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Tag Archives: Abercrombie & Fitch

Levi Pockets a Favorable Court of Appeals Decision

Posted in Dilution, Law Suits

Dusting off the archives, you may remember a 2009 blog post by Tiffany about a trademark infringement lawsuit initiated by Levi Strauss against Abercrombie & Fitch over the back pocket design on the respective parties’ jeans. In that case the jury determined that the pocket designs, shown below, were not confusingly similar; thus, no trademark… Continue Reading

The (South) Butt of the Joke?

Posted in Branding, First Amendment, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

We’ve had a little rash of graphic design comedic parody lately. The first example is the notoriously funny The South Butt and its tagline "Never Stop Relaxing". Of course, this is an obvious knockoff of leading outdoor clothier The North Face and its "Never Stop Exploring" call to action. From a legal perspective, of course,… Continue Reading