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Tag Archives: ACPA

Unlawful Tarnishment of Chevron’s Shining Texaco Star?

Posted in Agreements, Contracts, Dilution, Famous Marks, Goodwill, Law Suits, Non-Traditional Trademarks, Trademarks

An interesting trademark case recently was filed in federal district court in Minnesota, Chevron Intellectual Property LLC et al v. MDW Equity Partners, LLC, a pdf copy of the complaint here. As beleaguered BP‘s once valuable goodwill and reputation continues to flounder in the court of public opinion with the tragic gulf oil spill and disaster (by the way, how… Continue Reading

Goodwill Hunting?

Posted in Branding, Domain Names, Goodwill, Guest Bloggers, Infringement, Marketing, Trademarks

Similar to the Hostess Brands, Inc. predicament, recently posted by Dan Kelly, Goodwill Industries International, Inc. (www.goodwill.org), the well-known and respected non-profit, didn’t own the one domain you would expect — Goodwill.com. The domain went up for auction this past December after the original owner, a Japanese staffing company named Goodwill Group, Inc., changed its… Continue Reading