As promised, here are the ambush ads in direct competition with the FIFA sponsors shown yesterday. Are these companies deceptively benefiting from these ads? Please share your thoughts. Pepsi: Nike: Carlsberg:
Tag Archives: advertisements
To Sponsor or Ambush?
Posted in Advertising, InfringementThe World Cup has come to a close. Have you fallen into football withdrawal? Well don’t despair, I thought we could enjoy it a bit longer with a discussion of ambush marketing and some of the advertising campaigns that came out of this year’s championship. Clearly, major sporting events are financed largely by sponsorships, which in turn,… Continue Reading
Are You Ready For Some Football (Ads)?
Posted in BrandingWell, even though the Vikings didn’t make it, I am still looking forward to the Super Bowl – for the commercials. I am sure I am not alone in my excitement. In fact, there are numerous Web sites dedicated to the best Super Bowl commercials, such as this one which chronicles them by decade. Purchasing… Continue Reading
Lion’s Tap Shouldn’t Have Sued. At Least Not So Soon.
Posted in Advertising, Almost Advice, Branding, Food, Guest Bloggers, Infringement, Law Suits, Marketing, TrademarksA brief study in how the Lion’s Tap could have had its burger and eaten it too. I have to say, in the interest of full disclosure, I have an irrational love for the Lion’s Tap. Ever since I worked in Eden Prairie back in the 1990s, I’ve been hooked. Fast forward the better part of… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...