With the brand new outdoor Target Field located in downtown Minneapolis, the buzz is palpable, and there is certainly more foot and other forms of traffic, especially on the end of town closest to where the Minnesota Twins now play their home games. Given that increased traffic I suppose I shouldn’t be surprised that some businesses will… Continue Reading
Tag Archives: Ambush Marketing
To Sponsor or Ambush? Part II – The Ambushers
Posted in Mixed Bag of NutsAs promised, here are the ambush ads in direct competition with the FIFA sponsors shown yesterday. Are these companies deceptively benefiting from these ads? Please share your thoughts. Pepsi: Nike: Carlsberg:
To Sponsor or Ambush?
Posted in Advertising, InfringementThe World Cup has come to a close. Have you fallen into football withdrawal? Well don’t despair, I thought we could enjoy it a bit longer with a discussion of ambush marketing and some of the advertising campaigns that came out of this year’s championship. Clearly, major sporting events are financed largely by sponsorships, which in turn,… Continue Reading
On Your Marks, Get Set, Let’s Go to Court!
Posted in Advertising, Copyrights, Fair Use, Guest Bloggers, Infringement, International, TrademarksWith less than 6 months to go until the 21st Winter Olympic Games in Vancouver, trade mark enforcement activities are beginning to heat up. In January, People for the Ethical Treatment of Animals (PETA) launched its global campaign against the Canadian seal hunt with a version of the Vancouver 2010 Inukshuk logo clubbing a seal… Continue Reading









