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Tag Archives: Amp

Waking Up to Brand Extensions & Due Diligence

Posted in Branding, Food, Goodwill, Infringement, Marketing, Product Packaging, Trademarks

It appears that energy drink brands have found another way to expand or extend their reach while still getting their active ingredients into the bloodstreams of consumers. This past weekend I encountered the Amp brand, not only in the refrigerated cases of convenience stores, but also at the grocery store check-out register, side by side with other traditional chewing gum brands. Some other blogs have… Continue Reading