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Tag Archives: Anheuser-Busch

The Budweiser Bowtie Can Shape Trademark

Posted in Advertising, Almost Advice, Articles, Branding, Food, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks, USPTO

Launched a few months ago, it’s called the bowtie can, because it appears to emulate Budweiser’s well-known bowtie brand icon, but the formal description of the Anheuser-Busch beer can at the USPTO is a bit more clumsy and technical: “The mark consists of packaging for the goods, namely, beverage package for the goods consisting of a three dimensional shape of a… Continue Reading

Product Placement in Movies

Posted in Branding, Marketing

- Anjali Shankar, Attorney – As someone fascinated by the movie industry, I am always curious about product placement in movies. I wonder how strategic the placement of a product is. Sometimes product placements can be rather ostentatious, as in “The Devil Wears Prada,” where fashion is central to the movie’s plot, and other times… Continue Reading

Grab Some Buds and Pop a Red Top (or Tab)?

Posted in Branding, Marketing, Non-Traditional Trademarks, Product Packaging, Trademarks

Given how much we know you enjoy the subject of non-traditional trademark protection, here is a recent one from Anheuser-Busch: The description of the mark reads: “The mark consists of a design feature of product packaging, namely, a red colored tab on a can, which features a crown design that is transparent. The dotted lines… Continue Reading