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Tag Archives: Background

When Bucking A Trend Makes Sense

Posted in Advertising, Almost Advice, Branding, Marketing, Product Packaging, Trademarks

Under Consideration’s Brand New Blog has on two recent occasions commented about the trend in using white as the color for product packaging of consumable goods. Wal-Mart was the first to use this color packaging for its private label brand and the European community appears to be following suit. Using a white background has its marketing… Continue Reading