Best Buy was the subject of some intense criticism at the end of last week when Chris Morran of The Consumerist Blog and Mike Masnick of the Techdirt Blog took Best Buy to task and Mike went so far as to label Best Buy a "trademark bully" for sending a cease and desist letter to Newegg for… Continue Reading
Tag Archives: Best Buy
Ringy Dingy: A Handy PR Tool for Trademark Lawyers
Posted in Mixed Bag of NutsYears ago I recall hearing a veteran trademark lawyer warn intellectual property continuing legal education attendees, "When your toolbox only has a hammer in it, everything in your world starts to look like a nail." Fair enough. It’s time for all of us to revisit the contents of our professional toolbox. Last week, following the firestorm of criticism surrounding Best Buy’s cease and desist… Continue Reading
Thoughts on the God Squad Matter
Posted in Branding, Dilution, Goodwill, InfringementBy now, I assume that our readership is familiar with the "God Squad" story of this week’s news cycle. If not, the executive summary is that Best Buy recently sent a cease-and-desist letter to a priest in Fond du Lac, Wisconsin requesting that he cease using a logo on his black Volkswagen Beetle that says… Continue Reading
Best Buy, Resurrected From the Trademark Graveyard?
Posted in Branding, Dilution, Domain Names, False Advertising, Infringement, Law Suits, Loss of Rights, Marketing, TrademarksAs a trademark type, something struck me as odd about the Best Buy logo image appearing on the brand new outdoor baseball scoreboard at Target Field, during the Minnesota Twins recent home opener against the Boston Red Sox, so I captured a photograph to discuss it here on DuetsBlog. What caught my eye was the curious placement of the ® federal registration symbol. Its positioning adjacent to the words… Continue Reading
A Shack by Any Other Name…
Posted in Advertising, Branding, Guest Bloggers, Marketing, Trademarks, TruncationRadioShack recently introduced a new name, rebranding its stores "The Shack", which now adorns their retail environment and marketing efforts. The change was prompted by a desire to update the 88-year-old brand as they transition to mobile phone and wireless products without losing brand equity and mind-share, according to RadioShack. As Dan Neil of the Los… Continue Reading
Battle of the Nerds? Best Buy’s Geek Squad¬Æ on Trademark Patrol
Posted in Advertising, Branding, Domain Names, Infringement, Law Suits, Marketing, TrademarksBest Buy, owner of the Geek Squad brand since 2002, has filed a federal trademark infringement complaint in Minnesota against a pair of individual defendants apparently located in Missouri and California, for allegedly registering and using <thegeekpatrol.biz> domain and the names "Geek Patrol," "Geek Squad," and "Geek Squad Patrol". Here is a copy of the Complaint, including Exhibit A (Trademark registrations), Exhibit… Continue Reading









