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Tag Archives: Big Ten

The Big Ten and the NCAA Tip Off for MARCH Marks

Posted in Dilution, Famous Marks, Goodwill, Infringement, Trademark Bullying, Trademarks, TTAB

You don’t have to be a sports fan to be aware of MARCH MADNESS, the name associated with the annual tournament to determine the college basketball national champion. The tournament is organized by the National Collegiate Athletics Association. The name MARCH MADNESS is derived from the fact that the tournament occurs almost exclusively in March…. Continue Reading

Trademark Truncation Alert: B1G

Posted in Branding, Domain Names, Trademarks, Truncation

The New Year will be ringing in a brand new trademark truncation, ironically caused by a recent expansion. Just so you know, it’s not a new type of Gatorade (G01, G2, and G03), excuse me, G. So, what can this latest trademark truncation represent?   Apparently, the truncating trademark owner has not yet secured the most obvious domain,… Continue Reading

Rebranding the Big Ten?

Posted in Branding, Goodwill, Trademarks

–Dan Kelly, Attorney College sports aficionados are likely familiar with the Big Ten Conference.  Beginning in 1912, there were ten schools in the Big Ten.  From 1949 through 1990, those ten schools were Illinois, Indiana, Iowa, Michigan, Michigan State, Minnesota, Northwestern, Ohio State, Purdue, and Wisconsin.  (Michigan State replaced Chicago in 1949.)  In 1990, Penn State joined the conference, and… Continue Reading