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Tag Archives: Brand Experience

It’s as Suggestive as a Butter Knife for Steak

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks, USPTO

We’ve written quite a bit over the years about the Spectrum of Distinctiveness for trademarks, and the all-important difference between suggestive marks and merely descriptive ones, with only the former being allowed immediate rights based on first use. Creativity is what separates the power of suggestion from the weakness and limbo of descriptiveness. Remember the floating feather… Continue Reading

Whip Me Please. Don’t Ask.

Posted in Branding, Guest Bloggers, Marketing

—Aaron Keller, Capsule How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me. But recently I’ve noticed… Continue Reading

Naming the Store Brand

Posted in Guest Bloggers

          Every Sunday I go through the circulars in the paper looking for new products. I usually spend a lot of time with the ads from the national drug store chains (Walgreens, CVS, and Rite Aid). Recently, I observed that each chain seems to have a radically different philosophy on store brand naming. And while this observation isn’t… Continue Reading

Are Your Business Signs and Brand on the Same Page?

Posted in Advertising, Agreements, Branding, Contracts, Food, Marketing, Non-Traditional Trademarks, Trademarks

Hopefully you enjoy riddles. It is late Sunday afternoon, 4:30 pm to be exact. Too early for valet parking at Fogo de Chao, a wonderful Brazilian steakhouse, so you drive two blocks and enter a parking lot with the following sign: You had a very nice dinner and now you’re ready to leave the parking lot… Continue Reading