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Tag Archives: Brand Identity

Jager Fears the Deer: Brand Refresh Turns Into Battle

Posted in Almost Advice, Branding, Famous Marks, Trademarks, TTAB

The word “Jägermeister” conjures up memories (or maybe lapses in memory) for many.  I have only had the German liqueur in the beautiful blue-collar town of Milwaukee, WI – home of my college alma mater.  While you would never catch me ordering the liqueur, I was fascinated by the cool and well-lit dispensing machine behind… Continue Reading

Want Pancakes With That Prayer?

Posted in Advertising, Branding, Famous Marks, Food, Goodwill, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

 —Alan Bergstrom, Beyond Philosophy    IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym. According to the trademark infringement filing, IHOP has repeatedly asked the religious group to drop the use of the acronym IHOP, which is a registered trademark for its franchised… Continue Reading

Does Opinion Predict Behavior?

Posted in Guest Bloggers

— David Canaan, Laurel Group, Brand Development Advisors Early in my graphic design career I watched my first focus group as twelve strangers evaluated three logo candidates for a popular savings and loan. It was an eye-opening experience to sit behind a one-way mirror and hear a participant sourly exclaim, “It looks like G–damn world… Continue Reading