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Tag Archives: Brand Meaning

Truncating an Underwear Brand: JK, JKY?

Posted in Advertising, Branding, Dilution, Famous Marks, Infringement, Marketing, Trademarks, Truncation, USPTO

As you know, we’ve spun a lot of fabric over the last few years on the topic of brand and trademark truncation. Marketers seem to love the informality, emotionality, and efficiency of truncated brand names. I suppose trademark types love them too, since they can have the tendency to spin off a variety of complicated legal issues — all… Continue Reading

Unintended Irony in a Business Name?

Posted in Advertising, Branding, Marketing, Trademarks

Common sense probably dictates that if you take the time and effort to create, build, and position signage to help sell what it is you’re selling, the sign should be visible, right? Especially in these tough times, when you’re selling real estate, and this is the view from the road: Then again, maybe not, especially if you’ve adopted a business… Continue Reading

lower case branding & visual identity

Posted in Branding

Just so you know, it about pushed me over the edge to have a blog post title with no capitalization. Not even one letter. In other words, all minuscules, no majuscules. It doesn’t seem right – to me anyway, as a trademark type. Just like the first letter in the first word of a sentence must be a… Continue Reading

Does Your Branding Pass The SNIFF Test?

Posted in Branding, Guest Bloggers, Marketing

—Anthony Shore, Operative Words Let’s be honest: There’s a lot of bullshit in branding. It’s a pity — and it’s a threat. Because today, brand or marketing communications exuding any whiff of bull will be distrusted, discredited and derided by today’s cynical audiences. And no audience is more cynical than the 18-34 years-olds — the… Continue Reading

Tripartite Branding Trouble: The Name is Suk?

Posted in Advertising, Branding, Goodwill, Marketing, Trademarks

"The name is Bond, James Bond," said Sean Connery, Roger Moore, and Daniel Craig, among others, countless times in film, as part of the famous 007 series. An ideal name for a secret agent. A name and line not easily forgotten, as brands and taglines should be. And then, there are some names you’d like to forget, but can’t, especially if… Continue Reading

Exposing Two-Face Brands

Posted in AlphaWatch, Branding, Goodwill, Guest Bloggers, Marketing, Trademarks

I’m not talking about brands that say one thing and do another. I’m not talking about brands that don’t live up to their promise. I’m literally talking about brands with two faces. One face may be confident, complicated, technical, professional, and/or formal. Let’s call him, Stephen. The other face might be friendly, simple, approachable, engaging, and/or informal… Continue Reading

Branding in Pop Culture: How Brands Avoid Negative Associations

Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Social Networking, Trademarks

—by David Mitchel, Vice President of Marketing at Norton Mitchel Marketing Branding is an intricate and complicated process. Every aspect of the marketing mix must be handled with care. Brand managers watch their brands in the same manner that most parents care for a newborn child. However, there is an element of marketing communications that… Continue Reading

The D-Word: What Ever You Do, Don’t “Describe” Your Brand!

Posted in Advertising, Branding, Infringement, Law Suits, Marketing, Trademarks

Frequently brand owners find themselves in the position of wanting or needing to explain the thinking behind their name, mark, and/or brand. Sometimes the explanations appear publicly on product packaging, websites, catalogs, brochures, advertising, and frequently in press releases, or perhaps in statements to reporters, especially when trademark litigation concerning the brand is involved. Such explanations about the brand’s… Continue Reading