DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Brand Packaging

The 50% Solution

Posted in Almost Advice, Branding, Guest Bloggers, Mixed Bag of Nuts, Product Packaging, Squirrelly Thoughts

–James Mahoney, Razor’s Edge Communications Years ago, I was washing my hands in the office men’s room. Next to me was a wheelchair-bound guy washing his at the appropriately lower sink. I was thinking that the lower sink was a good idea when I noticed that the paper towel dispensers were all at “regular” height…. Continue Reading

Elements of “Top 100” Packaging Designs

Posted in Marketing

The Dieline posted their top 100 packaging designs of 2011 this week. Go on, check it out. It’s a great list, full of iconic and not-so-well-known brands. And, it’s a good lesson in marketing. If your business is one that sells a product, encased in some kind of packaging, I strongly suggest taking notes on… Continue Reading

Touchmarks, Trademarks & Tixels

Posted in Branding, Marketing, Non-Traditional Trademarks, Touch, Trademarks

Augmented Legality writes: "Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures." Brian Wassom goes on to identify an interesting new technology being promoted by Senseg, a Helsinki-based company that apparently knows a lot about tixels (tactile pixels): "Senseg E-Sense makes use… Continue Reading

A Trademark Touch: Owning and Protecting Touchmarks

Posted in Advertising, Branding, Food, Marketing, Non-Traditional Trademarks, Product Packaging, Touch, Trademarks

The October/November issue of Brand Packaging magazine just hit the streets and I’m deeply honored to say that my piece entitled "A Trademark Touch: Strategies for Owning and Protecting Touchmarks" is this issue’s "cover story" (minus the skull and crossbones). The digital version can be read here. I hope you find it eye-opening in a… Continue Reading