There’s been a lot of talk on DuetsBlog about trademark bullies. Some of this may apply, but I’m talking about the bullies that leave uncalled-for comments and “intrude” on your social space. The consensus, more often than not, is that as a business, you must reply (in hopes that you can display your ability to… Continue Reading
Tag Archives: Brand Relationships
Want Pancakes With That Prayer?
Posted in Advertising, Branding, Famous Marks, Food, Goodwill, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks—Alan Bergstrom, Beyond Philosophy IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym. According to the trademark infringement filing, IHOP has repeatedly asked the religious group to drop the use of the acronym IHOP, which is a registered trademark for its franchised… Continue Reading
And, Here’s . . . Jimmy’s Johnnys
Posted in Advertising, Branding, Dilution, Famous Marks, Food, Marketing, Television, Trademarks, TTABOne good thing leads to another, or perhaps, vice versa (then again, maybe not): Odds are, you probably are familiar with the logo on the left, but maybe not the history behind the brand and company it represents. Apparently, a guy named Jimmy John Liataud founded Jimmy John’s Gourmet Sandwiches in Charleston, Illinois, in 1983, and since then, has grown… Continue Reading
In Praise of Folly: Rantings of a Right Brain Activist
Posted in Guest Bloggers—Jack Cuffari, Jack Cuffari Consulting and Brand Smacks Blog I know – a catchy title for a blog, eh? It’s actually the title of a treatise by Erasmus of Rotterdam, and no, he wasn’t the Wharton grad behind the recent boom in Netherlands-based financing. Sounds like it can’t possibly have anything to do with business, after all… Continue Reading









