—Ellen Sluder, Director at CoreBrand, LLC Working in the brand strategy industry for the past eight years has irrevocably changed the way I view the world. It is nearly impossible for me to hear a company name, see their logo, or view their marketing messages without a critical eye. But I never really imagined the… Continue Reading
Tag Archives: branding strategy
Leadership as a Branding Cliché
Posted in Advertising, Articles, Branding, International, MarketingBrad VanAuken of The Blake Project and Branding Strategy Insider Blog wrote an interesting post about Branding Clichés And Hollow Claims: “It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. Some qualities become so popular that every organization aspires to possess them or at least… Continue Reading
Visa Branding: A Combined Alpha & Brand Verbing Alert
Posted in AlphaWatch, Branding, Marketing, TrademarksWe have been following the truncation trend to single-letter branding symbols for some time now. Visa appears to be heading in this direction with the relatively new V logo: Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of a… Continue Reading
What is G?
Posted in BrandingWelcome to another edition of AlphaWatch. In addition to the prominent use of capital letter G on the front of these energy drink cans, the last line on them reads: "IT’S GAZZU!! HEY, GIMME A G." I thought that Gatorade’s "What is G?" question already had been answered here?
Donuts Now in HD!!
Posted in AdvertisingWhile passing through the bakery at our local grocery store I noticed this sign for HD Donuts. Donuts in high definition you ask? Nope, they’re just highly delicious. Does it seem like every brand owner is trying to take advantage of the HD hype these days? Even those brands that have nothing to do with… Continue Reading
A Red (& White) Letter Day for Branding
Posted in BrandingWe’ve noticed and commented on a variety of branding techniques and trends over the past couple of years: Less formal brand names; Single letter brands; Non-verbal logos; Verbing of brands; Dan saw lots of blue ovals; Question mark brands; Touchmarks; Emoticon brands and trademarks; Single color brands; Lightning bolt branding; My branding; and Back to the basics branding…. Continue Reading
Whip Me Please. Don’t Ask.
Posted in Branding, Guest Bloggers, Marketing—Aaron Keller, Capsule How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me. But recently I’ve noticed… Continue Reading
Keeping brands simple: Because it’s all in your head
Posted in Guest Bloggers—Dave Taylor, Taylor Brand Group Think of your favorite brands of clothing, beverages, restaurants, or insurance–any product or service you like and purchase. You could probably name two brands or more in every category in addition to competitive brands that you’ve chosen not to buy, or haven’t bothered to try. Take a little bit of… Continue Reading
A Monster Mash of Halloween Store Marks
Posted in Advertising, Branding, Dilution, MarketingIt’s that time of year again, when retail stores featuring ghosts, goblins, and all things spooky begin to appear. This year multiple parties went trick or treating at the USPTO to register their trademarks for Halloween retail store services, and apparently they weren’t all reading Steve’s post from earlier this year regarding party store names. Some… Continue Reading
Subscribe
Add this blog to your feeds or enter your email in the box below and hit GO to subscribe by email.
Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...