Everyone who has children, or has been around them knows that even at a very young age, kids develop favorites. Usually it’s a favorite stuffed animal, a favorite outfit, or a favorite food. In my case, it was a favorite superstition, where I believed that by wearing black and white striped knee socks and tennis… Continue Reading
Tag Archives: Branding
Creepy. Distasteful. But not at all surprising. The Blue Ivy Trademark.
Posted in Branding, Guest Bloggers, Mixed Bag of Nuts, TrademarksBrand valuation and kids: Jay-Z, Beyonce and The Blue Ivy brand
Changing Your Brand Color: No More Golden Arches?
Posted in Advertising, Branding, Famous Marks, Food, International, Marketing, Non-Traditional TrademarksLast year I had a running discussion on color trademarks. I blogged about the issues surrounding the protection of a color as a non-traditional trademark, the impact of industries clustering around a particular color, and the concern that functionality may impede protection of a color trademark. Need a refresher? Check here, here, here, and here…. Continue Reading
FUSE: Sharing Extraordinary Experiences
Posted in Guest Bloggers—Aaron Keller, Principal, Capsule We partook in the sharing and enjoyed the conversations. The FUSE Conference, is not about splintering. It also isn’t about specialization or close-minded thinking. FUSE is about the disciplines of design, marketing, brand and research being brought together in a way that makes for a more engaged consumer, audience or customer…. Continue Reading
It’s All About the (Personal) Branding
Posted in MarketingWhether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it "personal branding" or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like. A major component of "online branding"… Continue Reading
It’s All About the Advertising
Posted in Advertising, Marketing, TelevisionA week or two after the Super Bowl, I’m not the only one still talking about it (our guest blogger David Mitchel discussed it yesterday). This year’s commercials did not wow me like I expected (sorry, cute Darth Vader kid). What surprised me was the lack of brand message. Sure, Doritos has edgy ads, and… Continue Reading
Has The Structure Brand Crumbled?
Posted in MarketingWhich brands come to mind when you think of Sears? Craftsman, Kenmore, Lands End? …what about Structure? During a recent trip to Sears I found myself walking past this Sears sign for its clothing brand, Structure. I was struck by a memory of the Structure men’s clothing store of the late ‘90s which vanished to be replaced… Continue Reading
My Goodness, More “My” Branding & Marks
Posted in Advertising, Domain NamesWhat are the odds, that in my attempt to capture a billboard ad, reinforcing Dan’s earlier point about the ubiquity of MY branding, I unintentionally document two in the very same photo? Just so you know, I’m heading out to buy a lottery ticket, and I’ve never bought one before.
A Business Lesson, Courtesy of Larry Flynt
Posted in TrademarksThe Associated Press reported last week that adult entertainment pioneer Larry Flynt, the creator of the famous, and infamous, Hustler Magazine, scored a victory in his trademark infringement suit against his estranged nephews, who are also in the family business. The nephews, Jimmy Flynt, Jr. and Justin Flynt, launched their business after their uncle fired… Continue Reading
Nostalgia Calling
Posted in BrandingWhile browsing through a toy store recently, I noticed what appears to be a trend in branding this holiday season – reintroducing classic or “nostalgic” toys. It is very hard for me to accept that the toys I played with as a child could be considered “nostalgic,” but upon first sight of the Chatter Phone™, my childhood… Continue Reading
Virtual Opportunity
Posted in Advertising, Branding, Product PackagingWhile salivating over the most recent installment to the Tiger Woods Video Game Franchise, Tiger Woods PGA Tour 10, my mind began to wander towards product placement. I suppose it is a natural extension that a game which allows players to play “real” courses would logically allow players to purchase “real” apparel and equipment with tournament… Continue Reading
Understanding the Critical Role of the “Brand” in Product Packaging
Posted in Advertising, Guest Bloggers, Marketing, Sight, Touch, TrademarksBuilding a packaging brand seems simple at the outset. The only problem is you have to understand what the consumer wants and expects in their product packaging. That consumer is on the move too. They are time crunched, overworked and overwhelmed with information and even worse you have only 2.6 seconds to convince them to… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...