—Brent Carlson-Lee, Founder & Owner of Eli’s Donut Burgers I have to admit Beef Products Inc.’s “lean, finely textured beef” sounds pretty good. But call it “pink slime” (its recently popularized nickname) and I find it much less appetizing. In their defense, pink slime is 100% beef…except for the ammonia. And beef without ammonia is… Continue Reading
Tag Archives: Brent Carlson-Lee
A Match Made in Branding Heaven
Posted in Advertising, Branding, Guest Bloggers, Marketing—Brent Carlson-Lee, Founder & Owner of Eli’s Donut Burgers Orville Redenbacher’s popcorn and movie night. Oscar Mayer hot dogs and the 4th of July. Miller Lite and the Super Bowl. Musselman’s apple sauce and bowling? Call me ignorant, but until I saw this circular ad (commonly referred to as a free-standing insert, or FSI, in… Continue Reading
When it Comes to Guest Blogging: Fine or Just Fine?
Posted in Branding, False Advertising, Food, Guest Bloggers, Marketing, TrademarksIn many contexts of our life experience, "fine" sadly seems to have drifted toward embodying mediocrity. Consider this all too common dialogue: "How are you?" "Oh, I’m fine." Or, perhaps, "Just fine." Translation: "O.K.," "average," "acceptable," "passable," "satisfactory," "I can’t complain," "I’ve been better," or maybe "could be much better" . . . . After all, how interested or… Continue Reading
The Lifeblood of Mediocrity
Posted in Guest Bloggers—Brent Carlson-Lee, Founder & Owner of Eli’s Donut Burgers Branding, innovation and collaboration are critically important to business success; however, the meanings of these concepts are often misconstrued. While countless articles and blogs have debated the topics of branding and innovation, the chatter on collaboration has been relatively silent. Is it that everyone holds a… Continue Reading
A World Without Brands
Posted in Branding, Guest Bloggers—Brent Carlson-Lee, Founder & Owner of Eli’s Donut Burgers Imagine a world without brands – when water was water, sand was sand, and cheese curds were cheese curds. To experience such a place, you may think a ride in the DeLorean with Doc Brown is in order, but it turns out you only need a… Continue Reading
Embracing Word of Mouth in Social Media
Posted in Branding, Guest Bloggers—Brent Carlson-Lee, Founder & Owner of Eli’s Donut Burgers The kids were at Grandma and Grandpa’s this weekend. Everything was under control at work. My wife and I could have gone anywhere, done anything…so we decided to strip wallpaper and paint the upstairs bathroom. Before starting the job, I made the requisite trip to the… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...