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Tag Archives: burger king

Industry Color Clusters

Posted in Branding

  I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme.  For example, fast food logos tend to be in the red/yellow category, while social networking… Continue Reading

Is Honesty the Best Policy?

Posted in Advertising

Burger King’s latest commercial presents a new approach to advertising in the burger wars – honesty; admitting they “stole” McDonald’s breakfast sandwich idea.  In the commercial, the creepy-looking King scales a fence and breaks into McDonald’s headquarters in the middle of the night to steal the recipe for the Sausage McMuffin with Egg breakfast sandwich. The commentator notes… Continue Reading

Brand Signals: The Building Blocks of Brand Identity

Posted in Branding, Guest Bloggers, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Smell, Sound, Taste, Touch, Trademarks

Brands communicate with the world through a series of message delivery systems such as broadcast advertising, web sites, company representatives and product interaction. These systems utilize brand signals to communicate. While these signals commonly take the form of brand names and logos, they can also extend into sight, sound, touch, taste, smell or even action… Continue Reading

From Trademark to Tin God: Long Live the King?

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Television, Trademarks

A few years ago, the world was introduced to arguably the creepiest fast food mascot of all time: The King.  For many of us, this introduction came courtesy of a frightening commercial suggesting that we "Wake Up With The King."  Over the following years, TK expanded his popularity.  He went from our bedrooms to our… Continue Reading