DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Cars

The Road Rules

Posted in Advertising, Branding, Marketing, SoapBox, Trademarks

I’m a car aficionado, but in my opinion and without mincing words, car commercials are boring.  With few exceptions like the Young Vader ad from VW from the Super Bowl a few years ago, car commercials are stale and, more than any other genre, lack what I consider to be the “umami” of ads –… Continue Reading

Who Owns a Dead Brand?

Posted in Branding, Goodwill, Guest Bloggers, Loss of Rights, Marketing, Trademarks, TTAB

- John Reinan, Senior Director at Fast Horse, a Minneapolis marketing agency I love “orphan” cars — the marques that have gone out of business. Most of them are barely remembered by Baby Boomers, much less anyone younger. Packard, Hudson, Nash, Studebaker, Willys – these and other automakers often were stylistically and technically more advanced… Continue Reading

What Sells Your Product?

Posted in Advertising, Branding, Domain Names, Marketing, Search Engines

–Dan Kelly, Attorney Which of these two signs (generally speaking, not these specific signs) do you think has sold more beer? or It stands to reason that COLD BEER signs have probably moved more product than BUDWEISER signs in the history of time, but, as with all things, context is important. Merge the above train of thought with… Continue Reading