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Tag Archives: CBS

Boldly Going Where no Fanfic has Gone Before

Posted in Mixed Bag of Nuts

Fanfiction refers to the art of creating fiction using another author’s characters or universe.  I was first introduced to the concept in high school, when a friend began writing Harry Potter fanfiction.  (Side note: this is not one of those situations where the “friend” is actually me.)  My friend used the same well-known characters—Harry, Hermione,… Continue Reading

DVR Killed The Video Ad?

Posted in Advertising, Branding, Guest Bloggers, Marketing, Television

—David Mitchel, Norton Mitchel Marketing In 1981, MTV’s first music video was The Buggles’ “Video Killed The Radio Star”. The title of that song could be adapted to ask a more modern question. Is the DVR killing television advertising? Also, can brands successfully use television advertising in the era of the DVR? I strongly believe… Continue Reading