—Randall Hull, The Br@nd Ranch® Charlie Sheen, aka “F-18”, “Warlock”, “Torpedo of Truth” — oh please — is instructive to anyone pondering the vicissitudes of brands, particularly celebrities as brands. Unless you have been off planet Earth for the last year, you have surely watched the not-so-slow train wreck called Charlie Sheen. Once a $1.8… Continue Reading
Tag Archives: Charlie Sheen
Pick A Fight With A Warlock, Trademark A Sheen-ism
Posted in Idea ProtectionMedia spectacle, train wreck, or marketing bliss, it’s up to you, but you can’t escape the news about Charlie Sheen’s rambling webcasts, or the overnight success of his Sheen-isms. If you haven’t had your fill, feel free to take a moment at this website dedicated to sharing some of Sheen’s memorable statements. Last week multiple news… Continue Reading
Aflac Duck Speechless Over Gilbert Gottfried’s Firing
Posted in Advertising, Audio, Branding, Contracts, Goodwill, Marketing, Non-Traditional Trademarks, Sound, Television, TrademarksIf the Charlie Sheen train wreck has not offered enough fodder for your idle moments, this week Aflac fired Gilbert Gottfried as the voice of the Aflac Duck due to tasteless jokes that Gottfried tweeted in the wake of last week’s earthquake and tsunami in Japan. Where Sheen was the face of a hugely successful… Continue Reading
Charlie Sheen: Coming to a Product Endorsement Near You?
Posted in Branding, Goodwill, Guest Bloggers, Marketing—David Mitchel, Chief Marketing Officer, Norton Mitchel Marketing The ongoing saga of Charlie Sheen has been quite odd. He demanded a pay raise and made inflammatory comments about his boss, Two and a Half Men Executive Producer Chuck Lorre, which led to Two and a Half Men shutting down production for the rest of the… Continue Reading









