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Tag Archives: Chocolate

Fling – a Big Flop with Women

Posted in Branding, Food, Marketing

Mars recently introduced a new candy bar, Fling, marketed exclusively to women, advertised as “an un-regrettably indulgent new product for women”.  The website is predominantly pink and is littered with very stereo-typical one-liners meant to be sexy such as “you never know when you’ll want to have a Fling” and “so tear it open and sneak in… Continue Reading

Tasty Humor?

Posted in Advertising, Food, Marketing, Product Packaging

My wife and I recently received a gift of chocolate, called the Marital Bliss Bar, from Bloomsberry & Co.  The packaging is quite humorous: Bloomsberry’s other chocolates are also in generally humorous packages, with some bordering on edgy, even racy — all can be viewed at its website.  Humor in marketing and product packaging carries some… Continue Reading