I’ve often thought that copy writers could do worse than to make a close study of some of Charles Dickens’ work. Perhaps too wordy a model for most copy, especially advertising and marketing copy, but he could paint a picture with words. [T]he people who were shovelling away on the housetops were jovial and full… Continue Reading
Tag Archives: Christmas
New Billboard Advertiser Needed?
Posted in Advertising, MarketingThe answer is, apparently not. This falls under the category of, some things aren’t what they seem to be, or maybe they are just that, so let me try to explain. Blog posts don’t always turn out the way you might think at the start, and this one is a perfect example of how they can… Continue Reading
The Freezman Cometh?
Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, TrademarksWorries about having a white Christmas in Minneapolis and elsewhere have been quiet this year. Thus far, we have spent far more than our typical time shoveling some especially heavy wet snow this holiday season, but don’t get me wrong, I’m not complaining. I do have snow on my mind, however, because each time I think… Continue Reading
Black Friday: On Your Marks . . . Get Set . . . CLICK!
Posted in Domain NamesI have never participated in early morning Black Friday sales. For me, those hours each year are most often spent peacefully enjoying the last fruits of a tryptophan-induced slumber. It is not just a lack of interest, either. There is a bit of loathing mixed in. For instance, my goal for the last two year’s… Continue Reading
To Do: Secure Domain Name for New Product
Posted in Branding, Domain Names, Marketing, TrademarksThis reminder is a bit late for new Christmas-season consumer products, but it bears repeating year round, as companies contemplate new products: buy domain names associated with a new product before announcing the new product. This seems like an obvious thing to do, but I regularly read stories where companies fail to perform this step… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...