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Tag Archives: Cindy Crawford

Pepsi Throwback: The Renewed Choice of a Generation

Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, Marketing, Product Packaging

        In December, PepsiCo introduced the United States market to a new, special limited time offer. From December 28-February 22, the Pepsi brand would offer Pepsi Throwback. This version of Pepsi contains real sugar, just as Pepsi products did until the early 1980s. This is the second market trial of Pepsi Throwback, as it had originally… Continue Reading