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Tag Archives: Coca-Cola

Owning a New Look Through Advertisements

Posted in Advertising, Articles, Branding, Food, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Configurations, Product Packaging, Sight, Trademarks

We’ve spilled a lot of digital ink on the importance of “look for” advertising when a brand owner wants to legally own a non-traditional trademark like a single color, or perhaps the shape of a product, or even product packaging or containers, among other potential non-traditional marks. So, when I discovered three billboard ads within… Continue Reading

Google’s Latest Trademark Bugaboo?

Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Infringement, Marketing, Non-Traditional Trademarks, Search Engines, Sight, Trademarks, USPTO

Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google” in its mark without having a problem, regardless of what the third party happens to be selling. Ron, can you say, right in gross?… Continue Reading

Enjoy Coca-Cola (Advertising and Slogans)

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks

Repetition can be a beautiful thing, especially when it’s about The Real Thing: This electronic billboard advertisement is another good example of Coca-Cola advertising that leaves certain aspects of the brand icons to the imagination, this one discloses only the middle portion of the famous contour bottle shape trademark. And, speaking of repetition, remember these Coca-Cola gems from… Continue Reading

Coca-Cola Open for Co-Branding?

Posted in Advertising, Branding, Fair Use, Food, Infringement, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Trademarks

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception: What I’m left wondering is whether consumers might view this as a co-branding campaign between Coca-Cola and Ford, and whether Coca-Cola felt the need to obtain permission from Ford to depict the back… Continue Reading

When Less is More: Bits and Pieces of Brands

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks, Truncation

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right? So, as drivers quickly pass by this attractive roadside billboard sign, how do they know who put out the ad? There must be a brand signature, right? Certainly there can be no signature or source-identifying quality in the… Continue Reading

Happiness is a Federally-Registered Mark

Posted in Famous Marks, Food, Mixed Bag of Nuts, Trademarks, USPTO

It should be no surprise that the famous Coca-Cola brand name is federally-registered. One of the many significant benefits of federal registration is the USPTO’s obligation to refuse registration of third party marks that are likely to confuse — most importantly, without the prompting or involvement of the prior trademark registrant. No doubt Coca-Cola will… Continue Reading

The Most Famous Bottle Design, Forever?

Posted in Branding, Famous Marks, Food, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks

Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under today’s standards): Federal trademark registration data confirms the first use date to be July 8, 1916. The description of the contour bottle design mark in 1960 was: “The… Continue Reading

Pepsi, No Coke: Branding Nonsense at Work?

Posted in Advertising, Branding, Famous Marks, Food, Marketing

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog: Note the vintage Drink Coca-Cola signage on the wall, directly behind the modern soft drink fountain, delivering only Pepsi products, to my great disappointment. Now,… Continue Reading

Bits and Pieces of Brands = Trademarks

Posted in AlphaWatch, Branding, Food, Marketing, Product Packaging, Trademarks, Truncation, USPTO

  D + What = Diet Coke? Let’s file this brand truncation example under the AlphaWatch category, even though there is some other stuff going on here too. The rendition of the distinctive Diet Coke soft drink can to the left really popped for me, at the point of sale, positioned on a shelf behind the clear-glass door of… Continue Reading

Taste Infringement?

Posted in Advertising, Branding, Food, Guest Bloggers, Infringement, Marketing, Non-Traditional Trademarks, Taste, Trademarks, TTAB

    We’ve spent some time here discussing the world-famous Coca-Cola brand. Most recently, David Mitchell wrote about the incredible consistency of the Coca-Cola brand over the past 125 years. A while back Dave Taylor wrote a nice Ode to the Brand of Brands, the King of Cola: Coke. And, let’s not forget my humble suggestion that… Continue Reading

Coca-Cola’s Consistency Most Remarkable

Posted in Advertising, Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Television, Trademarks

—David Mitchel, Norton Mitchel Marketing Coca-Cola is celebrating its 125th birthday this month. A 125 year history as a brand is quite remarkable. Very few brands last that long. In its 125 history, Coca-Cola has become an iconic brand globally. Coca-Cola is a great case in showing the importance of the various elements of the… Continue Reading

Serving Lawsuits With Your Morning Orange Juice

Posted in Infringement, Law Suits

–Susan Perera, Attorney Do these containers seem similar to you? Confusingly similar? That is what Coca-Cola, owner of Simply Orange, is claiming.  In a recently filed trade dress and patent infringement suit Coca-Cola claims that its Simply Orange container is nonfunctional, contains a patented closure lid, and the new Trop50 packaging is likely to deceive and… Continue Reading

When Holes in Markets Can’t Be Filled

Posted in Branding, Guest Bloggers, Marketing, Product Packaging

 —David Mitchel, Vice President of Norton Mitchel Marketing Successful brands often find holes in markets that need to be filled. There are numerous examples to illustrate this point. Microsoft found a great niche in the computer software market and their success made Bill Gates one of the richest individuals on the planet. Apple’s iPod was… Continue Reading

The Towels On The Beach Go ‘Round And ‘Round

Posted in Law Suits

Do you see the trademark in this picture? While one might be tempted to immediately focus on the Coca-Cola bottle and text, the actual trademark (or former trademark) which is the subject of this post is the shape of the towel.That’s right. Up until a recent 7th Circuit decision in Jay Franco & Sons, Inc. v. Clemens… Continue Reading

Exposing Two-Face Brands

Posted in AlphaWatch, Branding, Goodwill, Guest Bloggers, Marketing, Trademarks

I’m not talking about brands that say one thing and do another. I’m not talking about brands that don’t live up to their promise. I’m literally talking about brands with two faces. One face may be confident, complicated, technical, professional, and/or formal. Let’s call him, Stephen. The other face might be friendly, simple, approachable, engaging, and/or informal… Continue Reading

To Sponsor or Ambush?

Posted in Advertising, Infringement

–Susan Perera, Attorney The World Cup has come to a close. Have you fallen into football withdrawal? Well don’t despair, I thought we could enjoy it a bit longer with a discussion of ambush marketing and some of the advertising campaigns that came out of this year’s championship. Clearly, major sporting events are financed largely by sponsorships,… Continue Reading

GM’s Chevy Trademark Dodges Fatal Lyrics: “This’ll Be The Day That I Die”

Posted in Branding, Famous Marks, Goodwill, Loss of Rights, Marketing, Trademarks

My trademark antennas automatically rise when I hear about a brand owner announcing plans to trade in one brand for another, as GM recently and surprisingly did with the Chevy nickname (brand and trademark), in favor of the longer and more formal Chevrolet brand name (and trademark). Hat tip to Nils Montan of IPAlly, for spotting GM’s Chevy veering… Continue Reading