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Tag Archives: Coke

Enjoy Coca-Cola (Advertising and Slogans)

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Trademarks

Repetition can be a beautiful thing, especially when it’s about The Real Thing: This electronic billboard advertisement is another good example of Coca-Cola advertising that leaves certain aspects of the brand icons to the imagination, this one discloses only the middle portion of the famous contour bottle shape trademark. And, speaking of repetition, remember these Coca-Cola gems from… Continue Reading

Pepsi, No Coke: Branding Nonsense at Work?

Posted in Advertising, Branding, Famous Marks, Food, Marketing

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog: Note the vintage Drink Coca-Cola signage on the wall, directly behind the modern soft drink fountain, delivering only Pepsi products, to my great disappointment. Now,… Continue Reading

Exposing Two-Face Brands

Posted in AlphaWatch, Branding, Goodwill, Guest Bloggers, Marketing, Trademarks

I’m not talking about brands that say one thing and do another. I’m not talking about brands that don’t live up to their promise. I’m literally talking about brands with two faces. One face may be confident, complicated, technical, professional, and/or formal. Let’s call him, Stephen. The other face might be friendly, simple, approachable, engaging, and/or informal… Continue Reading

G Doesn’t Grasp Successful Marketing

Posted in AlphaWatch, Branding, Food, Guest Bloggers, Marketing, Product Packaging, Trademarks

In November, I wrote about how Gatorade’s 2009 re-branding as G has been a complete failure. G was an ill-conceived approach to slowing sales in 2007 and 2008. It damaged brand equity, confused consumers and didn’t reverse the trend of falling unit sales. In the final paragraph of my last blog, I noted that PepsiCo… Continue Reading

Gatorade-Powerade False Advertising Case Resolved, For Now

Posted in Advertising, Agreements, AlphaWatch, Branding, Dilution, Famous Marks, Food, Law Suits, Marketing, Truncation

       You may recall the Gatorade v. Powerade false advertising lawsuit filed by a Pepsico entity (Stokely-Van Camp, Inc.) against rival The Coca-Cola Company back in April, discussed here (with a copy of the complaint). You also may recall how G scored an F in the courtroom, back in August, losing a hotly contested motion for… Continue Reading

A Shack by Any Other Name…

Posted in Advertising, Branding, Guest Bloggers, Marketing, Trademarks, Truncation

RadioShack recently introduced a new name, rebranding its stores "The Shack", which now adorns their retail environment and marketing efforts. The change was prompted by a desire to update the 88-year-old brand as they transition to mobile phone and wireless products without losing brand equity and mind-share, according to RadioShack. As Dan Neil of the Los… Continue Reading

Does Anyone Remember Spy vs. Spy?

Posted in Branding, Famous Marks, Marketing, Television

If you’ve been tuning in to any television programming over the past months, it’s more likely than not that you have encountered a Coke vs. Coke Zero commercial. These commercials cleverly pit representatives of Coca-Cola against Coke Zero because Coke Zero has “misappropriated” Coca-Cola’s flavor in a low-cal drink. The commercials provide entertaining theories from taste infringement… Continue Reading