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Tag Archives: Confusion

iPad, the Latest Brand Bait?

Posted in Advertising, Branding, Dilution, Fair Use, Famous Marks, Infringement, Marketing, Product Configurations, Sight, Trademarks

Putting aside, for now, the unsettled question of who currently owns the iPad trademark, and Dan’s perspective on Apple’s trademark clearance strategies, from last week, look at what our finely-tuned e-mail spam filter just snagged: It is a similar story to my previous Free Dell XPS Laptop Spam Scam? blog post from last December. Here, however, the Apple, iPad, and the (possible) iPad configuration… Continue Reading

On Trademark Enforcement & Protection: Is Twitter on Target or Off the Mark?

Posted in Genericide, Infringement, Loss of Rights, Trademarks

Brand managers and marketers often wonder about the risks and consequences of not enforcing or protecting their trademarks from infringement. A shooting target formed by a series of concentric circles is the best graphic I have found to illustrate the legal answer to their frequent question. Judging from the robust criticism Twitter has received about its lax or laissez-faire approach to trademark… Continue Reading

No Genius Required

Posted in Trademarks

As an opening note, I am able to write about more than being a new mom, but it does bring up previously unexplored and interesting topics. Today: Baby Einstein. While I am sure most mothers agree that television is not the best thing for an infant, given the success of the Baby Einstein videos, it seems… Continue Reading