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Tag Archives: Counterclaim

Supreme Court Upholds Nike’s Promise to “Break the Wrist, and Walk Away”

Posted in Articles, Infringement, Law Suits, Trademarks

Not every day does the United States Supreme Court weigh in on a topic impacting the trademark world, but it did so yesterday in Already, LLC v. Nike, Inc., a case illustrating what can happen when a trademark plaintiff wants to pull the plug and end the lawsuit it started in a walkaway (or as martial arts instructor… Continue Reading

Gatorade-Powerade False Advertising Case Resolved, For Now

Posted in Advertising, Agreements, AlphaWatch, Branding, Dilution, Famous Marks, Food, Law Suits, Marketing, Truncation

       You may recall the Gatorade v. Powerade false advertising lawsuit filed by a Pepsico entity (Stokely-Van Camp, Inc.) against rival The Coca-Cola Company back in April, discussed here (with a copy of the complaint). You also may recall how G scored an F in the courtroom, back in August, losing a hotly contested motion for… Continue Reading