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Tag Archives: Crayola

Shinola 2.0

Posted in Branding, Famous Marks, Guest Bloggers, Idea Protection, Marketing, Trademarks, USPTO

– Nancy Friedman, Wordworking For much of the 20th century, the Shinola brand—introduced around 1907; first trademark filing, by the Shinola-Bixby Corporation of New Jersey, in 1929—was synonymous in the United States with shoe polish. Not even a famous World War II–era vulgarity could dim the shine on this stalwart trade name. Corporal punishment in… Continue Reading

Which “Would You Rather” Would You Rather Play?

Posted in Branding, Dilution, Law Suits, Trademarks

–Dan Kelly, Attorney A couple of weeks ago, the U.S. Court of Appeals for the Ninth Circuit reversed a district court that had held that the federally registered trademark “WOULD YOU RATHER . . . ?” was merely descriptive as applied to books and games.  (PDF of appellate opinion here.)  Briefly, the facts are that Falls Media owns the… Continue Reading