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Tag Archives: creepy

From Trademark to Tin God: Long Live the King?

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Television, Trademarks

A few years ago, the world was introduced to arguably the creepiest fast food mascot of all time: The King.  For many of us, this introduction came courtesy of a frightening commercial suggesting that we "Wake Up With The King."  Over the following years, TK expanded his popularity.  He went from our bedrooms to our… Continue Reading