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Tag Archives: Crocs

What a Crock, Pot That Is . . .

Posted in Branding, Genericide, Infringement, Keyword Ads, Law Suits, Marketing, Search Engines, Trademarks

We’re not talking the foamed footwear Crocs® that Randall Hull wrote about in his What a Croc! post from a couple of weeks ago. Instead, we’re talking slow cookers — on this snow-capped Valentine’s Day in the Twin Cities. Every once in a while a stroll down the grocery store aisle leaves me surprised when… Continue Reading

What a Croc!

Posted in Advertising, Branding, Infringement, Law Suits, Marketing, Sight, Trademarks

It’s not every day you get a chance to use that phrase in a headline. But, what may become known as the "The Cayman Kerfuffle", presents the perfect opportunity. Would a reasonable person find these confusingly similar?             $51,000 Blue Cayman                                                      $30 Blue Cayman Let’s see, one is a sleek, pricey, well-engineered, high performance… Continue Reading